The factors that determine whether your business is successful or not largely depend on how big your audience is, as well as your ability to target the appropriate audience through the most cost-effective and innovative ways. Without a doubt, the most efficient way to do it today is through social media.
Social media has the power to build brand awareness for yourself and your company. Additionally, they can add value, build relationships and increase sales for your business. By increasing your social media reach on platforms such as Twitter, Facebook, LinkedIn, Pinterest, Google+ you are essentially expanding your audience reach. In order to increase brand awareness, building a strong social media presence is paramount.
Here is how you can grow your social media following:
#1 Improve your social media presence
Try using the same set of colors (up to 3 or 4) and fonts for your content on all of your business social media profiles. This helps build a professional profile whose content is both coherent and understandable to its readers. Also, consider how your logo will look like and make it clearly visible to the reader on every site.
#2 Share useful and valuable content frequently
In order to make your profile something that’s worth following, share useful and valuable content on your business page frequently. Make sure that your posts on LinkedIn, Facebook and Twitter are engaging enough so that people who read the post will share it as well. A good practice to increase shares is finding out what your audience needs and interests are. Also, share content from other connections as well and ask them to do the same for you. Oh, and don’t forget to use hash tags for Twitter.
#3 Add likes and social sharing buttons to your online content
Linking your social media accounts with your business website is another effective way to increase traffic on your social media business page. Add social sharing buttons to your official website so that you promote your social presence in as many places as possible. Also, try to make it as easy as possible for your site visitors to share your content on their networks as well with “Share on Facebook” or “Tweet this” buttons.
#4 Connect and interact with fans and followers
Respond to other people in your network regularly and encourage discussion either through comments, groups or forums. Consider engaging more followers through pictures or videos that can add a bit of humor on the page as this will humanise your brand. Also, who doesn’t like inspiring quotes? These will make your brand seem less commercial and it’s a guarantee that will get more shares and followers.
Increasing your social media following is a great way to develop your businesses as it helps you to reach out to many people online and make connections in order to grow your professional network. Start working on your online presence to develop your brand awareness!