SOCIAL MEDIA / MAY. 02, 2015
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Hashtag Tools for Social Media Marketing

Hashtags have become increasingly synonymous with social media. They are very useful tools for aiding local searches and spreading information. Therefore, if you are a social media marketer, it would be advisable to make use of hashtags in your marketing strategy. You can use them to inform people about your latest campaigns, events and products. This will enable you to reach a wider audience, thus creating greater exposure for your brand. Hashtags also allow you to keep track of the people talking about you, which can come in very handy for market research.

Here are some tools which can help you make the most out of hashtags:

See also: Your Guide to Using Hashtags on Social Media

1. Hashtagify

Hashtagify allows you to see all the hashtags that are related to a specific keyword. This information is displayed in a mind-map kind of fashion. If you hover your cursor over any hashtag, information will be displayed showing how popular it is and its association to the main hashtag. To discover more associations, you can switch to the ‘Advance Mode’. You can also switch to the ‘Table Mode’ to see the information in a more structured way.

2. RiteTag

At times, you might not be sure what hashtag to use. This tool will give you an idea of which hashtags have a high chance of being seen and used by people. Anytime you create a tweet with hashtags, RiteTag will highlight them in green, blue or red. This will show the likelihood of your tweet being discovered by others. In addition, this tool will offer suggestions of alternative hashtags which would be more noticeable.

3. Hashtags.org

This site will show you a detailed list of the hashtags which are currently trending. The hashtags are divided into categories such as tech, business, TV/entertainment, astrology, education, environment, and social change. The site also lists the latest articles that have been published online using each of the popular hashtags. Hashtags.org boasts several articles which offer great tips on how to use hashtags more effectively. Its tracking feature allows you to measure the progress and effectiveness of your hashtags.

4. Tweet Binder

Keeping track of many hashtags can be a very time-consuming and frustrating exercise. If you have such a problem, then you should consider using Tweet Binder. As the name suggests, this tool lets you create ‘binders’ for specific hashtags. You will then receive a report showing you the statistics of contributors, links, photos, tweets, and conversations related to that hashtag. This tool comes with live web widgets which allow you to embed the stats in your site, thus enhancing interaction with your audience. Tweet Binder also comes with a ‘Tweet walls’ feature which enables you to display Twitter content on big screens during events.

5. Tagboard

Unlike other tools which only work with Twitter, Tagboard allows you to monitor hashtags from other platforms such as Vine, Google+, Instagram and Facebook. The ‘Tagboard Live’ feature is ideal for anyone that would want to display their content in a large format during a concert, sporting, conference or any other live event. Tagboard also comes with a wide range of broadcast tools which allow the display of content on television.

See also: How to Use Hashtags for Greater Branding Benefits

Do you know of any other hashtag tools not listed here? Which is your favorite? Please share in the comments section below.

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