Do you find it a chore to create Ads for your marketing campaigns?! It doesn't have to be! Try using Facebook Ads! You can create an Ad in 10 minutes!
Facebook is a brilliant advertising platform. And that’s no great surprise when you consider the wealth of detail it holds on its members; marketers can precisely target an audience like never before.
Between 2015 and 2016, Facebook saw a huge 50% increase in the number of advertisers on their platform, and with click-through rates and average cost-per-clicks comparable to anything Google Adwords can offer, it’s no wonder businesses are taking social media advertising seriously.
When done correctly, Facebook advertising has the ability to make brands household names, assist videos in going viral and sell products at a relatively low cost to the marketing budget.
But, how do you get started? You’re busy, after all, and the thought of having to run yet another advertising campaign alongside the myriad of promotions and content marketing efforts you’re already busting a gut to keep going may be rather unpalatable.
Fear not, for I believe you can create a killer Facebook ad in just 10 minutes.
Before we get started, let’s refresh ourselves with a reminder of the three elements of Facebook adverts:
1. Campaigns. These are home to all of the assets for your adverts.
2. Ad sets. These come in handy if you’re targeting different audiences with separate ads.
3. Ads. The exciting bit - the adverts themselves in all their text and image glory, housed within a particular Ad set.
So, now we know the structure of Facebook advertising, without further ado, here’s how you can create your first Facebook ad in just 10 minutes.
1. Choose your objective
Facebook provides a wide array of advert ‘objectives’ to get you going. Not all of them will be relevant, but here’s what I believe to be the most valuable:
- Boost your post. If you want to drive brand awareness and increase engagement for a particular post, opt for this one.
- Send people to your website. The ultimate call-to-action, if you will. You want people to reach your website in order to buy your stuff. This kind of advert will help you do just that.
- Get installs of your app. If you’re a software developer and struggle to reach customers on the app store, you have a ready-made audience waiting for you on Facebook.
- Raise attendance at your event. Holding a seminar, exhibition or open day? Use this.
- Collect leads for your business. One for the content marketers out there. Facebook can act as a brilliant lead collection tool if you opt for this ad objective.
Pick the one which best matches the goal of your advert. In this example, we’ll go for a post boost.
2. Create an ad account
Once you’ve given your campaign a name, you’ll need to create an advert account (unless you have one already). Thankfully, this takes mere seconds.
3. Define your audience
This is where you can put your Sherlock Holmes hat on. How do you define your audience? What kind of people do you want to see your Facebook ad?
The options here may be a little overwhelming at first, but there are really only 4 elements to consider:
- Location. Is your advert intended for people in a particular country or do you need to drill down further into certain states or towns?
- Age. What age range do you want to target with your ad?
- Gender. Is the product or service you are offering for men, women or both?
- Demographics, interests and behaviours. What makes your audience tick? A certain type of music or favourite pastime?
Facebook includes a handy ‘Audience definition’ gauge which tells you how specific or broad your selection is. Don’t go too mad, but you want it as specific as you can, so aim as close to that red line as possible.
4. Choose where to place your ad
The meteoric rise in mobile app usage and Facebook’s acquisition of image-sharing service Instagram has opened up a whole word of possibilities for marketers when it comes to ad placement.
Consider the type of ad you’re creating. If it is image heavy, Instagram is a must. If it is more focused towards increasing website traffic, you can probably do without Instagram. Always choose the mobile news feed option (you’ll miss out on a huge potential audience if you don’t).
5. Budget and schedule
It’s time to refer to your marketing budget. How much do you want to spend on this Facebook advert? What returns have you forecasted?
When you have the figure in mind (and, if it’s your first advert, play cautiously), pop it into the ‘Daily budget’ field. I’d also recommend setting a schedule to avoid overrunning the ad and spending more than you intended.
6. Get creative
Time is of the essence, so it is important to be swift with this next step. And that’s a good thing, because if you spend too long on the advert’s look and feel, you’ll probably end up tweaking it to death just for the sake of it and end up with something people simply won’t engage with.
In our example, we’re going for a post boost. That’s great because Facebook does most of the leg work for us; all we need to do is select the post in question and the imagery (if present) and URL is automatically pulled in.
If you’re going for a different type of Facebook ad, keep your text short and concise - two sentences at the most which get to the heart of the offer instantly. Tell your prospective customers what’s in it for them. Add a nice, engaging image, and you’re good to go.
Click the green ‘Place Order’ button, and your advert will be ushered into a queue, ready for publication.
See Also: Bad Ad Placement
You’ll hopefully now see just how quick it can be to set up an awesome Facebook ad. There’s no reason to approach the process with any form of trepidation - it is one of the easiest marketing tasks you’ll undertake all week.
Facebook has worked hard to refine the process, and it is now a joy to use. Follow the tips above to create a Facebook ad that will engage, attract and convert… all in the time it takes to brew a cup of coffee.