CELEBRITIES / NOV. 07, 2013
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Justin Bieber 'Beliebes' in Social Media Investments

Justin Bieber has recently become the lead investor in a new teen social network called Shots of Me, putting $1.1 million for the new social media startup. The 19-year-old pop singer backs the new teen-focused platform which is an initiative of the RockLive brand, a team that develops popular social mobile games. The young singer has a genuine interest in social media and technology and he is known as one of the most followed persons on Twitter, something which can potentially boost his new venture.

How it all started…

According to RockLive CEO, John Shahidi, Justin was a passionate gamer and actively involved in RockLive products, helping the company testing products and frequently providing feedback as well as 'tweeting' about it.  When Shahidi told Bieber that the company was up to creating a social network for teens that really addresses what they aren’t getting on other platforms, and which tries to tackle issues like cyber-bullying, the 'Baby' singer was immediately aroused by the idea and agreed to become a shareholder.

Although details about 'Shots of Me' are being kept under-wraps, the social network is reported to be launched next week into the Apple store. Shahidi reported that the new product will not be game-oriented. He says that We've really enjoyed making games, and have made a lot of money doing so, but this is something new."

Other investors involved in the project are boxer Floyd Mayweather and venture capitalist Shervin Pishevar.

Justin follows in the footsteps of Ashton Kutcher, Justin Timberlake, Lady Gaga and more...

Fortune reports that this is the first time Bieber has made an investment in a social network. Intrigued by his passion for social media and motivated by his youthful instinct, he has used his celebrity status for investments in the tech field, just like Ashton Kutcher and Justin Timberlake.

Ashton Kutcher became involved in developing and marketing Lenovo’s Yoga line of tablets. Ashton’s creative enthusiasm for technology and keen consumer insight lead him to join up with this major tech brand. As a production engineer he provides input and decides on design specifications, software and usage scenarios. On the other hand, Justin Timberlake has an ownership stake in the social network Myspace, while Lady Gaga is a creative director at Polaroid and Alicia Keys is a creative director at BlackBerry.

Given that that Bieber has a whopping 46.5 million Twitter followers, which makes his Twitter account one of the most popular in the world, it should be interesting to see to what extent will Bieber’s social media influence help push the new network.  

What do you think? Will Justin Bieber manage to become the next Mark Zuckerberg?  

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