Career Testing
Career Testing
Career Testing
WEB & TECH / NOV. 18, 2014
version 2, draft 2

Knowing How, When and Where Your Website Needs to be Updated

The web is constantly evolving due to advancing technology and the changing preferences of the browsing public. It is a constant challenge to keep everything up to date, since few people have the time to constantly monitor the web for newest and greatest thing. There are a few things to keep an eye on, which are clear indicators of when it is time to update the site.

Regular Updates

Web tools are updated on a regular basis to improve functionality and increase security. Most webhosts will automatically update you to the newest tools, however small companies and in-house solutions may leave you to handle this task. The general rule of thumb is to check for updates once every week, and apply them when they come out. This will help prevent users from not using your site out of concerns for their digital security.

Fresh Content

Websites need to be constantly updated, both to attract new visitors and to keep its ranking in the search engines. The best way to handle this is by having a blog, or cycling out items in your inventory. Anything that makes the site fresh on a consistent basis is key here.

Another way to handle this is to allow your visitors to create some of the content. Allow moderated comments to be left on blog posts, and respond to them. Create a vibrant community, and it will help you determine what to bring to your site next.


Understanding website analytics is key to gauging when it is time to update your site. If there is a drop off in growth, then it is time to analyze what needs to be updated. Fresh content is always a good place to start, followed by updates to the website layout and communication tools. For instance, no website exists in a vacuum. Connect it with social media and bring in new visitors through personalized messages describing how your site may be useful to them.

In short, visitors need to feel connected to the site if they are to come back to visit again. Provide novel content that they can use, and watch your site grow through word of mouth.

The Competition

Look at the competition and see what they are doing differently. Every site is constantly vying for market share, by making alterations to their content and layout in order to be the most appealing to web browsers. See which ones are higher ranking than you are, and notice where they appear to be different. Utilize these differences as inspiration, and watch consumers flock your site out of appreciation for the ease of use.

Do not be afraid to experiment, just remember that the competition is watching as well.

If you do not utilize your site on a daily basis, how do you expect others to do so? Make the website usable for you, and then expand outwards to reach the greatest audience possible. Bring in people and ask their impressions. Utilize their suggestions on creating a more effective site, and do it often. Most commercial sites have a team dedicated to refreshing their site on a minimum of once a month, if not a week.

Customer surveys are a great tool, when they start showing negative reviews work diligently to improve upon them. Only by reaching out to the website viewers are you capable of understanding what needs to change, and when it needs to be changed.

Knowing how, when and where to update your website is a major problem for many small website owners. However, if you get it right, then you can really put yourself ahead of the rest of the pack.


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