SOCIAL MEDIA / NOV. 21, 2014
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How to Land a Job in Social Media Marketing

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With the internet becoming ever more prominent in our lives, social media has begun to grow exponentially in the last few years. It is more than just a way to communicate, it’s also a wonderful way to market and advertise. The world of social media marketing is constantly expanding--it is actually one of the fastest-growing media markets in the world!

If you want to land a job in this fast-paced, ever-growing industry, here are some smart things to do:

Network

In social media marketing, it’s not only what you know, but also WHO you know. Get off your computer and start joining social media conferences, networks, and meetups. Start meeting professionals in the social media marketing world, and join groups where you can continue to expand your network. The larger your network, the greater chance you’ll have of landing a good job.

Apply for an internship

One of the best ways to learn is by doing, and internships are the perfect opportunity to get hands-on experience at the top social media marketing companies in the country. You need to learn just how much work goes into social media marketing, and the best way to do that is by starting from the bottom and working your way up. Indeed has some excellent internship positions…

Form relationships first

One of the best ways to encourage people to help you is to make them like you, and the way to do that is to form relationships with others. Reach out to fellow professionals for help or advice, and start exchanging emails, Tweets, or texts. Make friends with people in the field, and when it comes time to find a job, you’ll have people to get in touch with.

Take online courses

You may have a degree in marketing, but how much do you know about social media marketing specifically? Take online courses to learn about all that goes into social media marketing, such as those offered by:

    1. Media Bistro
    2. Inbound Marketing
    3. Brazen Careerist

Keep up with the latest trends

You need to know what’s happening in the world of social media or else you’ll stand NO chance of getting hired. Today’s apps are out of style tomorrow, and there are dozens of tools you’ll need to learn to use to track performance, analytics, statistics, reports, etc. You need to keep up with how the world at large is using social media, as that’s the only way to know how to use social media for marketing!

Make a stand-out resume

One professional actually created an entire website and ad campaigns to target a specific job position he wanted to fill, and he got the job in the end! Make your CV and resume stand out from all of the rest. Use your social media as your CV, leveraging your personal and professional networks to increase your online visibility. Personalize your resume, emphasize your abilities to write, blog, and take amazing photos, and don’t forget to include the things that you are passionate about.

Getting a job in the world of social media marketing is no easy task, as the competition is fierce! You’ll need to spend a lot of time increasing your social media presence, applying for jobs, and working hard to ensure that you’re the right person for the job. The tips above, however, will help you to land that social media marketing job in the long run.

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