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ENTREPRENEURSHIP / NOV. 28, 2016
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How to Successfully Launch Your First Business by Mastering Marketing

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Setting up your first business is an incredibly exciting venture, but, you probably have many questions about how to market it. Luckily we have a list of ways market your business properly.

1. Don’t Use a Free Hosting Service

If you are interested in launching your business, you should have your own website as your base or foundation, because it will make it easier for you to be able to promote your offers or services. Some people might feel that a free website such as Blogger is a good way to start out online, but this is not true. You are in danger of losing all your content because free websites can be taken down without any warning, so it is best for you to have your own online “real estate” in the form of a website.  

2. Get a Well Designed Web Site

Your website needs to be designed in a way that will attract potential customers. Having the correct domain name, logo, graphics, photos, banners, colour scheme and content is essential to making a good first impression. You can struggle to attempt to do this yourself, or you can contact a professional design company to make your life much easier.

A website designing agency will be able to offer suggestions to make sure your site is performing proficiently. How appealing it is to the eye, simple navigation and synergy play a role in how people view you and your products and if they will make a purchase. You’ll find that there are numerous web design agencies who offer digital print services as well as web and graphic design, meaning you can tackle multiple aspects of marketing all at once.

3. Optimise Your Site For SEO

Search engine optimisation is a way to get your site in the public’s eye. Utilising SEO for your site will establish what are the products or services you provide and how they can benefit them.

4. Start Video Blogging

These days, more and more marketers are turning to videos to get their message across. With the millions of people who visit video sites such as YouTube each day, it does not take a genius to know this is one of the tools an individual should have in their marketing arsenal.

5. Try Guest Blogging

Reaching out to other bloggers in your area of expertise is a wonderful way to hone your skills in being an expert, network, allure visitors to your goods and get meaningful links back to your website.     

6. Utilise Social Media

Whether it is Facebook, LinkedIn, Pinterest or Quora, social media cannot be ignored, when it comes to promoting products. You need to use the network that fits with your brand. This means, if you have a site about cake decorations, you would probably have a better conversion rate by using Pinterest then you would with LinkedIn. Why? Because Pinterest is a visual site, pinning beautiful pictures of cakes are expected there, not so much on LinkedIn.

7. Employ Email Marketing

Having an opt-in box on your site is a great way to capture your potential customers. It usually takes several times for individuals to respond, they usually do not buy the first time. This option helps you build and retain a relationship with your audience.   

8. Distribute Press Releases

Sending out press releases can help brand name recognition as well as be an effective way to expand your business. If the quality of writing is good, it might be picked up by Google News, which could result in more coverage and exposure.

9. Hire a Professional

Employing a professional to help you market is not a bad idea when you are first starting out. They will be able to show you all the ways to be successful in turning visitors into paying customers. In fact, many website design companies provide marketing services, as well. Selecting this option will save you time, energy as well as frustration.   

Marketing will ultimately help your business to grow, so don’t sideline it or put minimal effort into your methods. Approach it with full force and your business will become as successful as you envisioned.

Have you ever tried your hand at marketing and failed? Do you think it was because you didn’t use the methods mentioned above? Let us know in the comments section below…

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