In our increasingly freelance-centered economy, young graduates are using every opportunity to market their skills to organisations despite the fact that these organisations are not advertising job vacancies. Graduates are using these opportunities to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for a company that interests them; identifying potential problems and coming up with creative solutions in order to convince business owners to invent a job for them! If you can solve a problem or help them overcome a challenge they face, then who is to say they won't create a job especially for you!
There is a wide range of opportunities hidden in today’s job market that await you to exploit them. Here are a few insightful tips on how to make the most out of today’s labour market potential:
Research Your Target Companies
First of all, get to know more about the current situation in the company you intend to work for. Meet with key people in the firm to find out the challenges they face. It is also recommended, if possible, to touch base with previous employees who can give you some hints about the company’s culture, strengths and weaknesses and decision making techniques.
After you identify the problems of your target company try to figure out how your proposed solution that will match the problem your targeted organisation faces. Moreover, bear in mind that any previous experience in solving similar problems in the past will give you a great advantage over other competitors. Most companies will hesitate to take a chance on someone who hasn’t got the proper credential when it comes to the challenge at hand.
Create an Online Profile
Before going on to pitch your proposal (solution) to an employer, create a clear online ‘brand’ that demonstrates you are an expert in your field. It’s up to you to clearly show you have strong expertise in the skills you’re selling to the employer. If you intend to introduce yourself as an innovation pro; make sure the concept of ‘innovation’ is well communicated on your LinkedIn profile.
If you are an expert in the 'problem' area, it will give you the advantage of starting a lot easier than you may think. Here are some steps to get started: First, create an optimized, detailed online profile on LinkedIn and choose other social networks that people in your industry use the most. Then, find relevant groups to join and consistently post in these places. Share updates often and comment on news in your industry so people who follow you will consider you as an inspirational expert.
Put Your Ideas in Writing
Prepare a reasonably detailed proposal to indicate that you understand what the employer is facing and that you know how to solve it. If you have previous experience in similar problems be sure to include examples. Include information such as time frame and how long you estimate it would take you to tackle the project. Make it clear that your estimate stems from your in-depth research and experience so far.
Last but not least, identifying the right decision maker to offer you a proposal is pivotal. It’s also useful if you have a personal introduction to that person from an insider in the organisation, but if you access your social networking contacts and spot someone willing to introduce you online, that is a good alternative.
With some planning, research and a convincing and well-targeted proposal you may land an exciting opportunity that never before existed. It’s up to you to become an exceptional problem-solver, an agent of organizational change and an innovator for the organisation you have always been dreaming working for.