A graduate scored a job with a leading insurance firm in less than 12 hours after standing outside a City Tube station, holding a sign showcasing his skills. Omar Bashir, the 23-year-old Economics graduate took his father’s advice to sweet-talk potential employers and sell his skills; so he decided to do something that would set him apart from the competition. Realising that he could not easily move forward from his entry-level marketing job, despite sending out roughly 100 applications, Omar dared to stand outside the Cannon Street station, where thousands of people were looking at him, assuming he was a crazy guy pleading for a job.
Luckily though, on the morning of his second day there, the CEO of insurance advisers and brokers Arthur J. Gallagher, David Ross, passed with the company’s Human Resource’s partner and grabbed Bashir’s CV. After a few hours the graduate got a call from a manager who asked Bashir to send a few more details about himself and why he wanted to work for the company. The young job seeker acted proactively and decided to go to the company’s offices and meet the hiring manager in person.
Mr Bashir had an unofficial interview of about 10-15 minutes which finally lead to the graduate walking away with a job. Interestingly, Bashir was offered a £5000 pay rise.
It seems that in such a competitive graduate job market, there is no room for sticking to conventional ways of marketing oneself. Graduates understand that in order to thrive; they have to go to extremes and stand out from their competitors. Check out London Evening Standard’s article to get a more vivid picture of Bashir’s success.