ENTREPRENEURSHIP / JAN. 09, 2015
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Looking into the Crystal Ball: 10 Marketing Predictions for 2015


Welcome to 2015, the year of the Goat marketing!

Whether you’re a seasoned professional or a newcomer to marketing, you might want to check out this infographic by Wheelhouse Advisors and their 10 marketing-related predictions for the New Year.

In a nutshell:

  • More companies will commission explainer videos – 1 or 2 minute videos that introduce a company’s product or service
  • Marketing data will continue to become more detailed, easier and faster to collect
  • Online ad spend in the UK is expected to reach £20 billion
  • More companies will adopt content marketing – information displayed in a variety of media and formats (like this infographic, for instance)
  • A decrease in guest posting for SEO purposes
  • An increase in marketing software acquisitions

That’s just a handful of the main predictions Wheelhouse Advisors have made – check out the infographic for all the juicy details, and don’t forget to let us know how psychic they were in the comments section below!

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