Welcome to 2015, the year of the Goat marketing!
Whether you’re a seasoned professional or a newcomer to marketing, you might want to check out this infographic by Wheelhouse Advisors and their 10 marketing-related predictions for the New Year.
In a nutshell:
- More companies will commission explainer videos – 1 or 2 minute videos that introduce a company’s product or service
- Marketing data will continue to become more detailed, easier and faster to collect
- Online ad spend in the UK is expected to reach £20 billion
- More companies will adopt content marketing – information displayed in a variety of media and formats (like this infographic, for instance)
- A decrease in guest posting for SEO purposes
- An increase in marketing software acquisitions
That’s just a handful of the main predictions Wheelhouse Advisors have made – check out the infographic for all the juicy details, and don’t forget to let us know how psychic they were in the comments section below!