Google has given thought to dolling out penalties for websites that are not mobile-friendly. This has thousands of website owners in a panic to meet the mobile-friendly guidelines. The main reason for this is that most Internet users are mobile and access websites from their cell phones, iPods and other mobile devices. This isn’t a punishment; consider it a gift from Google as it will increase your revenues significantly.
Duplicate the Web Ready Version
The same content that is available to web users should be available to mobile users minus a few graphics. Keep the mobile version simple. Mobile users are not always able to load videos and large graphics, let alone view them without scrolling through the image.
The duplicate website should include the same content. A simple text banner or smaller logo is ideal as far as graphics are concerned. The site needs to load fast on their mobile device, so a basic display that still appears to be the same website they’d see on their home computer is ideal.
Remove Unnecessary Imagery and Adverts
The more graphics and animated adverts that are on a website, the slower it loads. This can lead many mobile users to not being able to access the mobile-friendly version at all. Not all cellular providers are on high-speed or 4G networks.
Websites are internationally used. In some, more remote areas of the world, the availability of technology is not as advanced as in other areas. As the website owner, it is your responsibility to make sure that everyone that wants to access your website can do so no matter what device they are using.
Use Redirect Pages
Redirect pages tell Google who is using a mobile device and chooses the best method for them to access your website. These redirect pages ensure that the most relevant method to access your website is provided to the user. It is automatically detected that a user is on a mobile device and not a PC connection.
Implement a “Back” Feature
Rather than having to go all the way back through to find the product or page last viewed on a mobile device, offer the back feature. This can either be an arrow or the word back as a button. This takes the mobile user to the page that they were on last. It is also ideal to allow mobile users to go back several pages.
When a mobile user has to go all the way back through the website to get to what they want to view, it is frustrating. This leaves a negative impression with them and may have them selecting a different company that does have a proper mobile-friendly website.
Use your Logos and Branding
The mobile version of the website should maintain the same look as the regular web version. Mobile users need to be able to recognise the website no matter how the site is accessed. What this means is that the same logo and branding on the traditional website needs to be carried over to the mobile version, perhaps in compressed form to maintain load speeds.
Get busy on making sure that there is a mobile-friendly version of your website available. Test it with a variety of different cell phone users that are all on different networks and network speeds. Their feedback will help you to make the site optimal for mobile users. This will prevent any potential Google penalties and increases your revenues. Consumers are much busier now than they used to be and some do not even have time to access a home computer, keep them in mind first and foremost.
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