Career Testing
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Career Testing
ENTREPRENEURSHIP / AUG. 09, 2014
version 3, draft 3

How to Market a Product in Canada

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Marketing a product in Canada can be done by doing research on basic government regulations concerning marketing laws. There are government agencies in Canada that have various educational resources and marketing information available to business owners. This article will discuss how to market a product in Canada.

Industry Canada is the Government Small Business Administration in Canada which provides resources for business owners. Canada Business Network is associated with Industry Canada and has resources on their website which provide information on how to promote a product. Having a product without anyone to promote it to will not result in many sales. Canada Business offers the following suggestions for business owners.

  • Create a website and add your product details and purchase links
  • Open social media accounts and stay continually active on them
  • Attend trade shows and market your brand through trade association
  • Advertise in newspapers, on radio, on TV and on the Internet
  • Distribute brochures through direct mail and also utilise email marketing

Canada Business Network also offers information on ongoing activities that will help business owners in marketing their products. The network suggests that a business plan is developed first in conjunction with deciding on the promotional techniques that will be utilised.

1.

Resources to assist in preparing an affordable marketing plan where business owners can choose the type of marketing avenues that work with the budget.

2.

Tools on how to measure advertising results in regard to immediate response advertising as well as image building advertising. Seeing the actual results can let you know which styles of advertising are working better for you in marketing your product.

3.

Advice on developing your website which assists in domain registration, website design and how to enhance your online presence.

4.

Tools for online marketing regarding search engine optimisation, blogging, email marketing, social networking, webinars, online advertising and podcasting.  

5.

In association with The Canada Business Network, The Business Development Bank of Canada has created a free eBook which assists business owners in harnessing the power of social media. They also share tips on social media strategy, how to develop content strategy and how to build relationships through networking.

6.

Information on developing a promotional brochure is also important, in addition to online advertising. Having a brochure as a tangible take-away from an in-person interaction is a viable marketing tool.  

7.

Resources are also available for assistance in PR & Media Relations in regard to how to narrow your target audience. Advice is given on how to conduct market research. This section also advises business owners on sales and customer relationship management as well as how to develop key talking points for your sales pitch.  

8.

The network also has industry specific resources that share tools specific to certain regions in Canada.

The process for marketing a product in Canada can be made simpler by following the steps listed in this article. The government agency, Industry Canada and its associate organisation, Canada Business Network are excellent resources for business owners trying to market a product. Both the agency and organisation have provided viable resources for creating a website, marketing with social media, formulating a marketing plan including online advertising techniques as well as industry specific resources.

 

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