Career Testing
Career Testing
Career Testing
CAREER ADVANCEMENT / FEB. 10, 2015
version 2, draft 2

Marketing Artists VS Marketing Scientists [Infographic]

Technological advances have essentially forced the modern marketer to explore alternative ways of presenting and promoting content to their audience. Such changes encouraged the collaboration of the marketing artist with the marketing scientist in order to increase the chances of creating a successful marketing campaign.  

This infographic from Salesforce and Pardot presents the differences between these two personalities who are both working towards ‘optimising campaigns to perfection’. As you can see, while a marketing artist and marketing scientist have some many profound differences, their skills and knowledge combined together can generate immense profits for the marketing department, including ROI and the best marketing solutions for their customers.

Key takeaways:

  • Marketing artists are creative and innovative whereas marketing scientists are more organised and detail-oriented.
  • Artists are more concerned with email campaigns, content creation and thought leadership projects.
  • Scientists are more concerned with forecasting, lead management, reporting and analytics projects.

Check this infographic to get more information about the key characteristics of each marketer and become familiar with how they operate within the industry. 

Get our FREE eBook!
'6 Steps to Landing Your Next Job'

LEAVE A COMMENT

0 comments

 

RELATED ARTICLES

How to Get a Diploma in Marketing
CAREER ADVANCEMENT / SEP 26, 2014

If you are business savvy and are considering a career in marketing, your first and most important step is to get your marketing degree. Professional marketers are the...

Top 10 Apps for Marketers
CAREER ADVANCEMENT / SEP 17, 2014

As the saying goes, there’s an app for that, and marketing is no different. There are hundreds of useful apps out there - for both Android and iOS - for virtually every...

Content Marketing is King
CAREER ADVANCEMENT / AUG 22, 2014

What does Hamish McKenzie, Michelle Kessler, Michael Copeland have in common? They were all poached by large corporations to work in their media departments. So, we might...

How to Market a Product in the UK
CAREER ADVANCEMENT / JUL 28, 2014

Marketing a product in the UK can be an intricate process. There are several major factors involved from—finding specific distribution partners in the UK and working...

Successful Affiliate Marketing for Microbusinesses   
CAREER ADVANCEMENT / JUL 21, 2014

Marketing and advertising tend to be low-budget, yet high priority efforts for many microbusinesses, which are home-based businesses (like blogging, e-book writing, and...

How To Succeed As An Email Marketeer
CAREER ADVANCEMENT / JUL 21, 2014

How can you succeed at email marketing? If you’re struggling, it’s because the people you’re trying to reach are deleting your carefully crafted emails without even...

Get our FREE eBook!
'6 Steps to Landing Your Next Job'
G up arrow