McDonald’s, the most successful and profitable fast food chain in the world is celebrating its 75th birthday this year. It all began back in 1940, when brothers Richard and Maurice McDonald opened their first barbecue restaurant in San Bernardino, California, and 8 years later began serving their famously delicious hamburger at the price of just 15 cents!
Through the years, McDonald’s has become one of the most recognizable brands in the world, through the use of a series of marketing initiatives. Introducing Ronald McDonald as their mascot in 1963 has certainly been a wise move for the company and has helped the business build a strong marketing campaign. Likewise, the introduction of the Happy Meal in 1979 allowed the firm to sell their products to the public and target a niche market.
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Check out this video by Fast Company, which guides you through McDonald’s brand evolution, and find out how this fast food company has become the global success it is today!
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