FREELANCING / MAY. 06, 2015
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Must-Have Tools for Monetizing Your Blog

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Many people have blogs or sites with great content but generate little or no revenue from them. For most of these people, the prospect of making money from their sites appears farfetched. However, with the right tools, it is very easy to convert your site into a moneymaking machine. Here are some of the best tools for monetizing your blog:

See also: How To Monetize Your Blog

1. Outbrain

One of the best ways of enhancing your blog monetization is to sign up with a program that displays related content. Unlike normal advertising, such content is designed to appear as part of the site so as not to put off visitors. Outbrain is one of the most popular related content networks. Besides promoting your own content, you can also generate some income by displaying Outbrain articles on your site. However, to be eligible for Outbrain, your site needs to be receiving significant traffic. In addition, you need to have a PayPal account for receiving payment.

2. ADTECH

ADTECH is an ad serving solution which allows advertisers, agencies, ad networks and web publishers to serve and manage their own online advertising campaigns. This enables you to have more control over the kind of advertisements that appear on your site. You can even select tags that are related to your site. ADTECH allows you to track the performance of your ads and make the necessary adjustments. In addition, it is flexible and allows you to integrate with other ad networks.

3. Optimizely

A/B Testing is one of the most powerful ways of enhancing your ad revenue. Optimizely is an A/B testing tool which can be used for both small and large sites. This works in a very simple way. All you need to do is create different variations of your page with varying designs, sizes and locations. You can then test the different variations on your website to see which of them attracts the most traffic. Optimizely comes with an easy to use interface which allows you to track signups, opt-ins, engagements and conversions.

4. Crazy Egg

To enhance the ad locations, layout and design of your site, you need to understand how visitors are interacting with your site. The more you understand what visitors are doing, the more you will be able to optimize your site for monetization tools such as ads. Crazy Egg is a heatmap tool which can give you some insight into visitor behavior. It comes with great features such as scroll maps and confetti which will show you where visitors have clicked on your site. This information is presented in an easy to understand summary which will show you which sections of your site are working and which are not.

5. ShareASale

If you write product reviews on your blog, you could make some money by joining affiliate programs. This allows you to generate some revenue whenever someone purchases a product you have featured. ShareASale is a well known affiliate program which comes with a large directory of merchants to choose from. Once you have found a service or product that you would want to feature, all you need to do is add the appropriate link on your blog. ShareASale comes with a simple interface which makes it easy to promote a product and earn commissions.

Compare these different options and find the tool that is a good fit for your site’s objectives. Other tools you could consider using include Taboola, Oasis, AdZerk, Mynaweb, AdPushup, Mouse Flow and Cannoli.  

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