SOCIAL MEDIA / OCT. 24, 2014
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Optimal Length for Social Media and More


Buffer and SumAll recently got together to create an infographic that shows professionals the best ways to create social media updates that are engaging and the optimal length. From Twitter to Facebook, you can reference this infographic to find the best way to engage your audience in the optimal number of characters.

The data found that for Twitter, tweets that ranged fewer than 100 characters were 17% more successful in engaging the audience; for Facebook, the shorter the better with the optimal length of 40 characters, which comes in with 88% more engagement.

Though G+ may not be the most popular social media platform, it’s just as relevant to Google fans and companies catering to those fans - ideally, your posts should top 60 characters max. Additionally, your headline should grip the reader instantly and should be contained to the first line.

For blog posts and articles, consider keeping your headlines down in character to count up reader interest. Try and stick to 40-55 characters per line, and opt for a larger font to really make things easy to absorb.

For SEO posts, remember that you’re trying to optimize (for the most part) for Google search results. This means that your headline should be around 55 characters in order for readers to get the most information when they search for your blog posts.

If you’re one of the lucky people who own a custom domain, keep it down to 8 characters or less; longer URLs are difficult to remember and can often be even more difficult to spell. If consumers and readers can’t remember your website, it’ll be tough to get them to visit often.

Videos are one of the hottest ways to share information with readers (or watchers, in this instance). Videos for YouTube should come in at 3 minutes; shorter videos are easier to share and easier to watch, which increases the chances of the video going viral. For podcasts, which are generally more in depth and host more conversation, consider aiming for around 22 minutes--about the length of an average T.V. show, sans the commercials.

Finally, if you have the privilege of hosting or editing a TED talk, keep it in at around 18 minutes. Based on studies done on the average attention span, all TED speakers are required to stay under the 18 minute mark; this often forces the speaker to be more concise in what they say rather than making obscure chitchat or references.

For the full details, head over to Buffer’s blog and check out the data and the methods in which it was collected. Their research into social media has offered some valuable insights into the best ways to engage and maintain a loyal reader base; by following the tips in the infographic and using an analytics program, you can see your content really start to take off when you make these changes.

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