WEB & TECH / JAN. 25, 2015
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How to Optimize Your WordPress Site for Mobile

Nowadays, more and more people are accessing the Internet using tablets and smartphones. Browsing the web on mobile devices is especially popular with people who are constantly on the move. If your site is not mobile-friendly, people will find it difficult to view your images or read your content. It is therefore very important to ensure that your WordPress site is optimized for mobile devices. This will improve your visitors’ experience and enhances their chances of returning to your site.

Here are some tips for creating a mobile-friendly site:

1. Use plugins

One of the best things about WordPress is its plugins which make it easier for users to run their sites or blogs. Take time to install several plugins which will make your site more mobile friendly. Some of the plugins you might want to consider include Obox Mobile, MobilePressWPtouchWapple Architect and WP Mobile Detector.

2. Use mobile-friendly themes

To ensure that your site is compatible for mobile devices, be sure to use a mobile-friendly theme. You can choose from one of the many free and premium themes in the market. Some of the most popular include UniqueBonPressCodium Extend, Gridly and Dazzling. All these themes allow you to build a site which will fit on mobile devices with different resolutions and varying screen sizes. If you can afford it, you could consider hiring a designer to create a customized theme for your site.

3. Avoid excess graphics

The screens of mobile devices are significantly smaller than that of computer’s. Therefore, it would not be advisable to fill your site with too many graphics which will make it harder for mobile users to find what they are looking for. In addition, having excess graphics will also slow down the loading time of your site. Therefore, it would be advisable to minimize the graphics on your site. This is especially important for e-commerce sites where you would want visitors to buy quickly without any distractions.

4. Use text sparingly

Besides minimizing the graphics on your site, it would also be advisable to use text sparingly. Mobile users don’t have much space on their screens for seeing your web content. If you have too much text on your pages, visitors will have to scroll up and down to read what you have to say. As a result, they might get frustrated and leave. Therefore, you need to keep your text brief and to the point. Only provide the important information which visitors need to make a purchase.

5. Make the site responsive

A responsive site is one which adapts to the device being used. It looks different when viewed from a computer and when viewed from a smartphone or tablet. WordPress offers several themes which can help you design a responsive website. This includes CustomizrTwenty FourteenAldehydeAdamosAlpha Forte and Hueman.

Making your site mobile-friendly is not a difficult process. By applying the tips mentioned above, you can quickly and easily optimize your site for mobile users.

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