ENTREPRENEURSHIP / JUL. 27, 2014
version 16, draft 16

Promoting Your Business Without a Void of Hot Air

We live in a world where promotion is paramount to the workplace. It is conditioned into our reflexes. Because every day we have the most useful technologies at our fingertips. They have connected us with the world, perhaps more so than ever before.

Promotion is key to possibly earning more profits. Everything under the sun is being made to comply with certain digital and marketable standards. And those that fail to incorporate themselves into the ongoing trends of the current vanguard will sleep soundly in the past.

Nobody will miss you.

With that said, what does this mean for people that aren’t so willing and knowledgeable about pushing and projecting themselves onto the viewing public? I cannot say; I am much too enthralled with my own self (self-promotion) to know what I should have to do in order to stop being so enthused about myself…

The world is full of new ideas! And we are just passengers on a ride to more money to be made for retailers, chain-stores, advertisers -- any and all of the building blocks which make up this economic system. The possibilities are endless.

Promote! (Forget about putting an excellent team together. Just go with what gets people in the seats...)

How, then, should we go about promoting ourselves without seeming like a soulless CEO ignoring the wants and wishes of our "customers," only really caring about the mentality and morale of the stockholders?

A good start would be with responding to the needs of the customer. What works? What doesn’t? And what is valuable in the eyes of the people who are going to be spending money on you?

Certainly there are many voids within the social-structure of endless promotion. It often leaves one empty and overwhelmed, just having to deal with so many facets of paying attention to all the data. But offering something more worthwhile to the populace than just being entertained is what most marketing and business-oriented minds seem to lack.

What the population needs is something to fill the Void. And that cannot be filled with hot air.

Give them something real, something tangible. Something of real value.

For example: let them know that they will be taken care of, that what matters most is their own personal needs and wants. It is too easy to just consider each patron as a walking dollar-sign. But most people are well-aware of the differences between being treated like a number and a human being. Take note of what the customers respond well to, and be just as cognizant about what falls flat.

Also it cannot be stressed enough how important it is to form a good report with your audience -- the people spending money on what you do and what you offer. The results will be evidenct enough, of how well you are caring about these folks who support your business, when they keep coming back.

And isn’t that what having your own business is all about? Nothing will stay afloat in these difficult economic times, unless there is a sense of camaraderie between both parties: the marketplace and you.

This is best established with a foundation of clever promotional techniques. And there are an ever-growing amount of tools with which to make this happen.

Social media has transmogrified this world. Most businesses, nowadays, find themselves having to operate -- in some way, shape or form -- in the digital world. If your business requires advertising, which invariably it will, then you will ostensibly need to cultivate your online presence.

This is achieved with a healthy-looking website, one that is updated frequently. Maybe your website could also have a blog - something that puts you in touch with your customer-base, and shows them that you are constantly serving them.

It also might be a good idea to register a Facebook and Twitter account, if you have not already done so. These mediums keep a flowing stream of content readily available, like a beacon for your product and/or services. Millions of pairs of eyes use these platforms on a daily basis. The wave of the future must be ridden with the tide.

As previously mentioned, your promotions should target the needs of the customer. Researching your markets, finding out what is best received ... going along with any trends of the consumer ... these details are magnified when digital media is put to constant use.

And the promotions should be fun!

Running a business is about making money. But making money doesn’t have to be an exploitative, mindless bamboozlement of the senses. Tricking people, or taking advantage of them, is only going to backfire. And conducting your marketing ploys without any sense of genuine sincerity should be wiped clean from the slate.

Manage your promotions with the customer’s enjoyment in mind. Bring to life your imagination and creativity, showing them that their money is being well-spent with you.

You might find that the response will be exactly what you were looking for: a human connection, based on pragmatic means leading to profitable ends.

 

Image Sourced:  Value

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