Career Testing
Career Testing
Career Testing
ENTREPRENEURSHIP / AUG. 24, 2014
version 3, draft 3

Put Your Creativity and Innovation to Work to Market Your Products

Customer relationship management can be administered in more than one manner. It is important to think innovation and cutting edge when you consider different ways to market your business. Put your creative cap on and try a variety of ways to get the word out about your business. Read on for some suggestions to get you started.

What is Marketing?

Before you get started, be aware of what marketing is. Marketing is a way to promote a product or a service and can be done using traditional means and/or more modern unconventional methods. You would do well to do some experimentation to find out what works best for your company. Be aware that marketing makes it possible for a business to focus on building a reputation in the marketplace as well as getting its brand and identity to be recognized.

Aspire to a Professional Image

Develop a professional image for your business and let that shine through in everything you do. Aim for a continuity flow for your business identity in terms of the design of your website and the information it contains, your letterhead, your company logo, the packaging of your goods and/or services, and your business cards.

Seek to stand out in the most positive way possible from all of your competitors. By so doing, customers and prospective customers will remember you. This will leave a lasting impression in their heads which is always a good thing!

Look to Niche Markets

Do you know what trade or niche publications are? They are magazines or journals that cater to a specific type of market. For example, there might be a trade publication that focuses on gardening or household repairs or alternative medicine. If whatever you sell is geared towards a very particular market, look for a corresponding trade publication to advertise in. In this way you will zero in on the market that you want to reach.

Use Niche Directories on the Web

In the same way you should learn all that you can about online niche directories and then look for inventive ways to promote your products and services. People who spend their time at these types of online directories are interested in specific items. If what you are selling satisfies the need, visitors who see your promotional pieces are more likely to turn into paying customers.

Promotional Giveaways Can Give You a Boost

In order to spread the word about your business, market some promotional items and giveaways that are branded with your label. Aim for products that will have a shelf life that is long and durable as opposed to short and sweet. This is an excellent way to draw attention to your products and services, as well as to attract new customers. This is also another way to remain in your customers’ minds for a long time to come. Not to mention the fact that free giveaways tend to appeal to the masses! What customer would not want to be given a promotional hat or pen?

Seek Out Reviews of Your Products/Services

Product reviews can go a long way in establishing your credibility- just make sure they come from credible and well established sources who have solid reputations. Seek out industry sources that can vouch for the reliability and worthiness of your wares. Look to journalists in the industry, magazine reviewers and bloggers. If readers instantly recognize the name and/or company of a reviewer, this can make them more apt to check out your products or services for themselves!

To market your business, you need to put your creativity and innovation hat on. Cultivate a professional image to improve the identity of your business. Seek out niche markets and utilize niche directories online. Promotional giveaways branded with your label are sure to win over some prospective customers. Product reviews may seem so boring but they can play a role in bringing credibility to your company’s name.

 

Sourced image: Promotional Items

 

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