WEB & TECH / MAR. 10, 2014
version 3, draft 3

QR Codes: Are They Finally Gone For Good?

QR codes

QR codes are very controversial. Many people consider them useless, yet they are still around and serve a very important purpose for consumers in leading industries.

QR codes are two-dimensional (2D) barcodes that take the form of a box consisting of small modules. They are known for allowing users to quickly retrieve specific information online.

History of QR Codes

The history of QR codes is short and somewhat promising. Originally, QR was (and still is) a registered trademark of Denso Wave (subordinate company of Toyota). Denso Wave chose not to exercise their patent rights, therefore allowing anyone to use and produce QR codes.

QR code readers or scanners are fairly common nowadays for both Android and iOS platforms. Most QR code scanning apps are free and easy to use. After downloading a scanning app, all you have to do is place your smartphone or tablet over the QR code to activate the sensors. Your device should read the QR code automatically and redirect you to a website. 

QR codes has been a steadily increasing trend over the recent years. At first, QR codes were used to track car parts. Now QR codes are used for the following:

  • Marketing
  • Bills payment
  • Product or event information
  • ATMs
  • Emails
  • Flight itineraries 

How Do Businesses use QR Codes? 

QR codes are being used by businesses in many ways. Below are just some of the basic applications for QR codes:

  • Product awareness and development
  • Customer interaction and feedback
  • Marketing (social media sites, event notifications)
  • Task oriented duties within the workplace

An example of an industry that is maximizing the use of scanning QR codes is aviation. Major airlines have begun using QR codes as digital boarding passes. Environmentally friendly businesses favor the use of QR codes because it steers away from the use of paper. Companies in the manufacturing sector may opt to use QR codes to reduce costs by decreasing the need for printing manuals and warranties.

Where can I get a QR code?

There are plenty of websites labeled as QR code generators. Two very popular sites that allow you to generate QR codes are Kaywa and Google. You may want to take note that the longer the URL, the more complex the QR code gets, making it more saturated, which lowers the success rate during the scanning process.

Kaywa is the first western company to offer QR code-related services. Besides the usual QR code generator, a user is able to manage and track them using a reliable management system. The company allows a user to change the destination link without changing the QR code. After generating a QR code, an individual has the option to embed or download it in multiple file formats such as .pdf, .png or .eps. 

How can QR codes be integrated with SEO?

From an SEO perspective, scanning QR codes is another effective way of generating traffic to a website. The edge that scanning a QR code has is that visitors don’t have to navigate through a website to get to a particular page. As a result, this eliminates the possibility of losing interest during navigation. Ultimately, QR codes are the link between offline marketing and online conversions.

Do you think QR codes are here to stay? Let us know what you think!

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