WEB & TECH / JUN. 20, 2014
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Real-Time Marketing and What It Means For Your Business

Real-time marketing is a marketing strategy that all businesses should embrace, including yours. This form of marketing is fresh, spontaneous and it looks like it’s here to stay for the foreseeable future. The introduction of social media platforms has elevated and enriched the strategy in ways that can benefit your business, if you know what you’re doing and how to do it. In other words, go big or go home when it comes to real-time marketing.

This marketing strategy is a combination of being intuitive about your target market’s interests, using this intuition to engage and interact with them via online content whilst simultaneously plugging business products or services via specifically targeted social media distribution channels. Basically, real-time marketing is an opportunistic, fast-paced and very rewarding marketing strategy for businesses. This strategy is not just reserved for the heavy-weights in business. Any business, your business, can adopt a real-time marketing strategy and enjoy an increase of consumer interest as a result.

Time Sensitivity

Image credit - Sashkin/Shutterstock

First and foremost, let’s look at the time restraints of real-time marketing. You need to know that you have to act fast in order to hop on-board the real-time marketing gravy train. You’re not dealing with an email marketing campaign which gives you the upper hand until your consumers decide to condemn your email to their junk mailing list. This is the big leagues now; real-time marketing is far more sophisticated, far more effective, and it’s the cutting-edge of contemporary marketing tactics.

At the heart of any good real-time marketing strategy is content, however in the world of real-time marketing, all content has an expiry date. NewsCred’s Relevance Has a Deadline: How To Be Ready for Real Time Conversations stresses this point superbly.

Whatever was trending and creating a buzz ten hours ago online could be yesterday’s news within the next five hours. Social media platforms move fast, really fast; blink, and you could miss a golden opportunity to link your business to the latest viral meme, picture or video. It’s as simple as that. Real-time marketing occurs in “real time,” just remember that and you’ll be fine.

Get In-tune With Your Target Market

Image credit -Syda Productions/Shutterstock

What types of things is your target audience interested in? What are their online habits? What type of content are they sharing online and what devices are they using to share it? What social media platforms are they using? How can you link what they are sharing to your business and use it to engage them?

If you can’t answer any of these questions, you’re in a really big trouble. Any real-time marketing action your business takes will fail to register in the minds and on the newsfeeds of your target market. According toShareThis, mobile sharing now accounts for 52% of social actions with Reddit and Twitter being the preferred social media channels. Your business needs to be a part of this, so for your benefit, pay attention to these trends especially if you are targeting the younger section of the consumer market.

Start developing an intuitive, cultural compass. If your business starts producing content or linking to content that your target market relates to/is trending, you’ll be in a strong position to demonstrate that your business is on their wavelength and “gets it.” Keep up to date with online trending, viral topics and content. Try to develop a foresight for content that is relevant to your business and has viral capabilities as well. This is one of the trickiest things to do, but it’s what separates this marketing strategy from all the rest.

It’s time to start interacting with and engaging your target market, harnessing the reach that social media platforms provide and making them all work for your business. This report conducted by Monetate will give you a marketer perspective about real-time marketing in 2014, there’s no point approaching this strategy without knowing how the movers and shakers of the marketing industry are using it as well.

Not every marketing effort will deliver the results your business needs, but this one promises to ensure that your business is competitive whilst retaining and attracting consumers which is something that is always good news for business.

 

Main image credit – Melpomene/Fotolia

 

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