Social media platforms such as Facebook, Twitter and LinkedIn are the 3 essentials of maintaining an online presence. Job seekers are continuously being encouraged to network and build their online profile through registering on various platforms - most notably on Facebook. With over 955 million registered users, Facebook connects individuals from across the globe, enabling them to interact and share their life experiences. As job seeking is a stage that almost every individual goes through, it is important to integrate Facebook within the job search.
As a recruiter, it is advised to establish a strong and solid online brand through registering on social media giants Facebook, Twitter and LinkedIn. This will lead to Facebook users actively engaging with your brand, mentioning it, sharing its products and services as well as linking to the company website.
Here are the top reasons you should integrate Facebook into your recruitment strategy:
It is Likeable
As Facebook transitions from the post group age into the fan page era, companies are able to create their page, promote it and get users to “Like” it. This button can easily be integrated into the company website to direct people to their Facebook fan page.
Almost One Billion
Being the largest social network in the world, Facebook has an estimated 955 million users, leaving competition such as Twitter behind by almost half a billion. One seventh of the world’s population is on Facebook, thus providing recruiters with an expansive database for potential employees.
LinkedIn is one of the few popular networks that actually charge a fee for full-account features, which makes Facebook even more appealing to job seekers. Facebook is not only the largest network in the world but it is also free of charge for all users. Companies can build their profiles and attract “likes” without spending any budget (unless for promotions).
The branding of Facebook enhances its appeal to individuals worldwide. Job seekers “like” pages and send “friend” requests to others, in contrast to rigid “connection” and “following” of other platforms. The social-friendly atmosphere of Facebook makes it a more approachable platform for job seekers.