CAREER ADVANCEMENT / JUL. 19, 2014
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How to Refresh Your Website Without Doing Everything Over

It’s easy to leave your website lingering for months on end without any fresh content. And, no, a blog update doesn’t count as refreshing your website. Your visitors will want to see some positive change sooner or later.

The prospect of redesigning an entire website often puts webmasters off the idea completely. Not to worry, though, because you can refresh your website with a minimal amount of effort. You don’t have to purchase the services of an overpriced designer to redo absolutely everything.

In this article, I am going to guide you through a few clever ways that can help you bring your website up-to-date again.

Change the Aesthetics

The aesthetics are the easiest part to change. If you’re using a theme you can manipulate through a platform like WordPress, for example, you can change the colour scheme at the click of a button. Let’s look a bit deeper than that.

Investigate the little things that might put people off. If you’re using stock photos with people dressed in fashions from five years ago, this is a sign your site is old and decrepit. Change them with some free stock photos from another website.

Another way to change the aesthetics is by changing the layout of your menu. Combine and streamline a few pages, especially if you have a number of pages that aren’t content-rich. The menu bar is part of the site everyone will focus on, so even a slight change can make the world of difference.

Content Changes

Another way to refresh your website is to alter the content. You don’t have to write new content. Rewrite what you already have in a different voice. If you aren’t a writer, find someone who can rewrite content cheaply. It doesn’t have to be a masterpiece because what you want it to say is already there. It’s a matter of different word choices and nothing else.

Get into the habit of rewriting your content every six to twelve months. And by all means update it with new material, if something has changed within your blog or business.

Functionality Alterations

Functionality alterations shouldn’t be performed on a regular basis. Changing the way people use your website can confuse and annoy your regular visitors. You should only make functionality changes when you really have to.

See if you’re fully updated on the norms of websites today.

For a start, your site should be fully optimised for mobile use. Almost half of all Internet users now browse on mobile devices more than they do on laptops or desktop computers.

Next, you should remove any multimedia content that slows your website’s loading speed down. People will click away from a website if it takes more than a few seconds to load. It’s why Google actively penalises sites that don’t load within three seconds in the search index rankings.

Finally, make sure there are no broken links on your site. Do this every month or so. You don’t want to disappoint your visitors by sending them to a website that doesn’t work. Furthermore, this can lead to your site being penalised by Google. If you’re attempting to rank high, this is only going to hurt you.

It Takes Time

Refreshing your website takes time and effort. The tips given in this article aren’t a way to avoid it completely. They’re a way of making the process as quick and pain-free as possible.

Overall, you need to make changes like the ones above, but ask for feedback from your regular visitors. If they’re telling you something isn’t working, refresh your website. They know what they want best. By listening to others, you make sure you develop a reputation of a website that cares about its visitors.

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