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SOCIAL MEDIA / JUL. 28, 2014
version 3, draft 3

Report Highlights Twitter’s Employee Diversity Issues

Twitter has released its employee diversity data via its blog. Twitter is one the most popular and influential social media networks and currently boasts approximately 3,000 employees, but according to reports the platform’s recently published data shows that Twitter is slacking when it comes to diversity amongst its employees.

Image source -Twitter

Gender inequality amongst Twitter’s employees is strikingly obvious as are the job roles the company’s male and female staff occupy. 79% of Twitter employees who are in leadership roles are male compared to just 21% female employees in the same job roles. A whopping 90% of Twitter’s tech staff is male, whereas just 10% are female. The only equal diversity percentage appears to be the company’s non-tech division where 50% of Twitter’s staff is male and 50% are female.

Twitter’s ethnic diversity in regards to specific job roles within the company has revealed some debatable diversity trends when it comes to the ethnicity of Twitter’s employees and the type of job roles they occupy. The insights are as follows:

Image source -Twitter

  • 72% of Twitter employees in a leadership job role are white, only 24% of Twitter’s employees who have the same job role are Asian.
  • Only 2% of Twitter’s microblogging network staff is African-American.

Twitter’s vice president of diversity and inclusion Janet Van Huysse has been at the healm of Twitter’s HR for the last four years. She made the following statement:

“We are keenly aware that Twitter is part of an industry that is marked by dramatic imbalances in diversity - and we are no exception.”

She also commented that:

“By becoming more transparent with our employee data, open in dialogue throughout the company and rigorous in our recruiting, hiring and promotion practices, we are making diversity an important business issue for ourselves.”

The company’s lack of gender diversity only serves to justify more criticisms that the technology industry is doing little to ensure diversity in the workplace.

Pressure from key public figures concerned about diversity issues in the technology industry has encouraged companies like Twitter to make their employee diversity data public. Unfortunately, it’s going to take more than publishing diversity data to address clear inequalities within some of the world’s well-known tech companies. Whether you regard Twitter’s hiring practises to be controversial or not, Twitter certainly has its work cut out when it comes to ensuring that its workforce is multicultural and diverse in regards to gender as well.

This is the latest instalment in the tech industry’s employee diversity saga that will undoubtedly rage on until internal changes are made by companies like Twitter, the company will now have to re-asses diversity amongst its employees more effectively if it wishes to silence the critics who remain sceptical about the tech industry’s stance on employee diversity. Twitter and numerous other companies are aware that changes need to be made, but making these changes sooner rather than later is their best bet.

If these changes are not executed, it will do little to help the tech industry’s reputation which has taken another blow due to its inability to address employee diversity problems right across the sector.

Image credit - Andreas Eldh/Flickr

                                                                                                      

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