ENTREPRENEURSHIP / FEB. 13, 2015
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How to Sell Your Website

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Every day, hundreds of websites are being sold on the internet. Besides providing some cash, selling your site gives you the freedom to pursue other interests. In addition, it helps you avoid imminent risks such as loss of value for your site. Below are some guidelines which will help you sell your site successfully.

Ways of selling your site

There are three main ways of selling your site. The method you choose will depend on your own unique situation.

1. List it on the marketplace

There are several sites out there which help match website sellers and buyers. Though you are required to pay a fee to get listed, your site will get exposure to numerous buyers. Therefore, getting your site listed in marketplaces such as FlippaEmpire Flippers and Ackwired is a great option for selling your site quickly. However, the downside of getting listed is that you are not likely to sell at a high price. Most of the people who visit such sites are bargain hunters looking for the cheapest deal.

2. Hire a broker

If you want to avoid all the hard work involved in selling a site, it would be advisable to hire a broker. The broker will help you set a price for your site, identify potential buyers and pitch the site to them. You also won’t have to worry about contracts and other documents required for the transaction. The disadvantage of working with a broker is the expenses involved. Brokers usually retain a percentage of the payment once a transaction is successful. Some of the brokers you might want to consider include Digital Exits , FE InternationalQuiet Light and Latona’s.

3. Sell it on your own

If you decide to handle the sale yourself, you will have to find buyers, provide information, negotiate prices, and deal with all the paperwork. Taking this route can be very tiring and time-consuming. In addition, you might find yourself making mistakes when it comes to handling the legal aspects of the transaction. However, the best thing about selling your site on your own is that you don’t have to pay any listing or brokerage fees. All the profit you make is for you to keep.

How to find potential buyers

Whether you decide to get your site listed, hire a broker or handle the sale yourself, the following are some guidelines for finding a buyer:

1. Reach out to your network

If you have been running your site for a while, you probably have connections with other website owners, website administrators, service providers, and social influencers. Take the time to write a list of the people in your network and send them an email. Let them know that you are selling your site and ask them to spread the word. You could also mention what kind of buyers you are targeting, the profitability of the site and your asking price.

2. Get in touch with businesses that own multiple sites

Businesses that own other sites in the same niche are potential buyers. They might need the site to offer complementary products and services, or reach a different target market. If you know of such sites, be sure to drop them an email or even make a cold call.

3. Sponsors/advertisers

Write down a list of any companies and individuals that have advertised on your site previously. Since they were keen on reaching your audience, they might also want to own the site. Since you have a rapport with them, it might even be easier to make the sale.

Selling a website can take weeks and even months. It is therefore very important to be patient as you go through the process.

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