WEB & TECH / FEB. 25, 2014
version 2, draft 2

SEO Tips: Search Engine Optimization and Increasing your Blog’s Ranking

What does SEO mean anyway?

Do you know what SEO stands for—it stands for search engine optimization. Ok, so what do those three words mean anyway? It’s an organic way to generate traffic flow to your site without having to pay for ads or any other type of marketing. Your links are organically listed in search engine results. We all know and have used the major search engine sites such as Google, Yahoo and Bing. These major sites list such search engine results. The higher your link is listed in the search engine results, correlates to your “ranking.” That is the main goal or should be as you are blogging and maintaining your website.

Now that we know what search engine optimization means, how do we garner that organic traffic flow to our blog? It seems like you’ll need to be an SEO expert, but have no fear, you don’t need to. I wasn’t always knowledgeable in search engine optimization, but I have started to blog more vigorously and decided to take the time to learn the best techniques in search engine optimization.

Finding the right keywords

If you're blogging daily then you'll want to check out this site: Google Keyword Planner. It's a great way to check for keywords when you're working on search engine optimization as you blog so that you can help increase your post's ranking in search engines. Click on the website link, then put in the keyword you're searching for or what word(s) you want to check ranking on. The point is that you want to use keywords (which have a high global monthly search ranking and low to medium competition rate). Words with high competition rating are being used more than the low to medium ones and you have a better chance of ranking if you use the low to medium key words. You'll add these words various times throughout your blog and bold, italicize or underline them a few times. Then add those specific key words to the keyword or tags section of your blog.

Pay attention to your Alexa ranking

When you're blogging and trying to get a higher ranking on search engines, one FREE tool you can use is to check out Alexa to find out what topics are trending right in this minute. Pick one of the topics that you'd like to write about and link to the article listed and that will help you get higher in the rankings. Utilizing this website can help you get ideas on trending topics which will increase your search engine optimization ranking.

Simple steps to become and SEO expert

In order to become an “SEO expert,” you need to follow some simple steps. You need to enter enough words for the blog post…approximately more than 350. It’s important to focus on one key word and use it a certain amount of times in the post. The best amount for optimal search engine optimization is 2 – 5 %. If you use your key word less than 2% or more than 5%, that won’t help your efforts in ranking in search engine optimization.

To continue with utilizing your search engine optimization skills to the best of your ability, you need to place your keyword in the first and last sentences. If your blog site has other pages or your blog is linked on your website, place an internal link to your other page in the blog post. If you’re adding a link to another site (other than one of yours which you’re marketing), then you need to add rel=nofollow to the external link in the html code of your post.

Another key point, which will help with search engine optimization, is to properly optimize your images which are included in the blog post. If you include any images, add your keyword to the ALT tag when posting it. To further increase your SEO score during search engine optimization, make sure you have three heading tags—H1, H2 and H3—in the WordPress blogging platform, these heading tags are under the bold, italics, underline settings labeled “paragraph.” Click on the arrow and scroll down to each of the tags. Also, you’ll need to bold, italicize and underline your keyword several times. This specific task works for search engine optimization by increasing your SEO keyword score.

Take it from me, if you put the time into your blogging and learn these simple steps for search engine optimization, in time, your posts will definitely increase in the rankings. I enjoy blogging on the WordPress platform because the SEO keyword scoring system is great and helps you know when you’ve reached a “passing” score. However, you can still utilize these SEO tips with any other blogging platform as well. Since we’ve been doing better with search engine optimization, our blog has been increasing in search engine ranking.

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