Career Testing
Career Testing
Career Testing
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How to Set Up a Successful Business Blog

Anyone can start a blog, whether it’s related to business, food, film or their personal life. All what a person needs is a computer, an email and a WordPress account. A majority of people who launch blogs have no intentions of earning a six-figure income like so many others do, but a small percentage utilize their blog as a business venture, or at least a website to generate supplementary income.

One of the most popular kinds of blog to establish is in the business field. This subject includes a variety of areas related to business, including marketing, accounting, economics, personal finance and many others. Industry professionals, financial analysts and business writers rant on this topic regularly.

The most difficult part of producing a `flourishing business blog is, of course, attaining an audience. This takes persistence, dedication, a lot of writing and a unique insight into business-related concepts – let’s face it: there are hundreds of other blogs on the matter of business.

Here are seven tips to set up a successful business blog:

Blog’s identity

Before embarking on the exciting adventure of launching a blog, remember to ask yourself why you’re starting one and what your goals are. Once these have been answered, identify the purpose of the blog – will it be an Austrian economics blog or will it delve regularly into small-cap mutual funds?

Social media

Millions of people utilize an array of social media outlets – Facebook, Twitter, Google+ – so it may seem superfluous to even fathom creating a presence on the social network realm. However, just because Twitter is overcrowded and it’s difficult to get your Facebook page noticed, it’s still important to ensure the long-term success of a business blog. For instance, Google is beginning to incorporate a website’s social media existence in how it lists websites in its search results.

Don’t advertise now

A constant error that new websites make is advertising almost immediately. Although advertising is important to the success of a website, it shouldn’t be incorporated into the blog right away. This means that webmasters should refrain from adding Google ads, seeking out advertisers or selling links right away. Instead, wait at least one year and then start selling ad space.

Guest blogging

Although Google has announced that guest blogging won’t be much of a help in the near future, guest blogging with other websites can help attain an audience and build credibility. By publishing articles on a well-known website with a link to your website on the bottom, you can immediately obtain readers to your business blog.

New topics

Indeed, it can seem impossible to write about a topic that has never been penned before. Not everyone can read 45 articles on “How to save money” or “5 ways to write the best resume.” Unless you can offer a unique take on a mundane subject, you’ll have to conjure up something completely new that the Business Insider or Forbes magazine has yet to write about.

Think about interviewing experts in their field to have a new opinion on issues important to readers.

Spelling and grammar

With text messaging and automatic spellcheck, it’s easy to conclude that many people aren’t great spellers anymore. However, when writing and editing a business blog, it’s absolutely imperative to maintain impeccable spelling and grammatical skills. Writing articles using text lingo, such as “c u l8ter” or “LOL,” and inscribing “should of” instead of “should have,” can turn off your readers.

Remember, you don’t have to be like Arthur Conan Doyle or Honore de Balzac, but your writing should at least be competent.


In the early days of search engines, websites were lazy and produced content that were only 100 or 200 words. In today’s Internet landscape, these types of articles would hardly make it to the search results. Google, Bing and Yahoo! give the utmost importance to websites with articles that are a minimum of 500 words, consist of clean copy and are promoted on social media.

Not only should articles consist of proper spelling and cover interesting topics, they should also have a few specifics to adapt the new generation of readers:

  •  Sub-headings
  • Easy-to-fund social media buttons
  • A comment section
  • Range between 500 and 800 words
  • At least one picture in the article

Also, set aside some money to hire a freelance writer to publish articles from time to time. By adding another writer to your blog, you have a fresh take on a subject and can use that freelancer’s audience to your advantage.

These articles don’t have to be journalistic masterpieces that win Pulitzers, but they have to impress the reader, gain their attention and be very well written so that they encourage other websites and industry professionals to use your blog as a source of information.

Do you have a blog? Let us know how you make it thrive in our comment section!


Photo by Serge Kij via Flickr.

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