Nowadays, almost every smartphone or tablet user has an app installed on their gadgets. There are numerous apps out there that can help you accomplish a wide range of tasks. Due to the huge demand for apps, app development has grown to become a multi-million dollar industry. The good news is that getting into this industry does not necessarily require a programming background or a significant investment of money. A good example is Chad Mureta who founded three successful mobile applications with no prior experience in the field.
See also: Awesome Tools for Testing Mobile Apps
Here is a quick guideline for starting your own app business:
1. Decide what you want
The first thing you need to do is decide what kind of app you want to develop. You can choose between games, mobilized web pages or form-based apps. In the mobile app market, the games category is the most popular segment. However, it is also the most crowded segment, therefore getting noticed is not easy. Mobilized web pages are basically ordinary web pages which have been turned into apps. Form-based apps are those which involve data entry and store data for later use. Compared to the others, these apps are relatively easy to build.
2. Build your app
When it comes to building your app, you can either hire someone to do it for you or build it yourself. You can create the app yourself using tools such as Appery.io, Good Barber, Appy Pie or GameSalad. These tools come with great features such as drag and drop builders, a wide selection of icons, YouTube tutorials, preset app categories and the ability to import graphics. Each tool comes with different monthly plans that you can choose from.
3. Choose a monetization strategy
When it comes to monetizing your app, you can choose from 3 options:
- Sell it at a fixed price
- Make it available for free and sell ad space
- Sell products from within the app (in-app purchases)
A good strategy would be to have a free version (with ads, but limited features) and a premium version (advanced features, no ads). The free version can be used to entice users to download the app. You can then run ads which show the benefits of having the premium version. If you choose the third option (in-app purchases), avoid having a premium version. Create a free version and generate income solely from in-app purchases.
4. Test the app
Prior to submitting your app, be sure to test it extensively. However, don’t just test it by yourself since your opinion might be biased. Ask your relatives and friends to try it out. Alternatively, you could also release an early version to a limited number of users. Listen to the feedback and make all the necessary adjustments. This will ensure fewer complaints and better sales.
5. Submit the app
Once you have built your app, you will need to submit it to app stores such as iOS app store and Google play store. The aforementioned companies will then review your app to establish if it is up to the required standards. Once the app has been approved, the app store will list it and you will receive a percentage of the selling price. However, prior to submitting your app, you will need to create an account with each app store. For Google Play, you will require a Google account whereas for iOS, you will need to sign up with the iOS Developer Program. Both programs have a minimal fee for signing up.
6. Market your app
Your product description is very important when it comes to marketing your app. Make sure the description highlights the best features of your app. It would be advisable to include screenshots and videos in the product description. You can get ideas by looking at the most popular apps in your niche. Mirror their descriptions and keywords, but be careful not to copy them- make yours as unique as possible. Remember to create profiles in every major social media site. Besides regular updates, it is crucial to promote your app through giveaways and contests.
See also: How to Design your own App
By following the tips above, you can easily begin your own app business. Remember to respond promptly to feedback from users via comments or email.
What are your favourite apps right now? Let us know in the comment section below.