ENTREPRENEURSHIP / OCT. 26, 2016
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How to Start Your Own Real Estate Investment Business

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There are lots of different types of real estate business. But, why become an average real estate agent when you can be different and become a real estate investor? It can be very financially rewarding. The real estate industry is never going away. People are always going to need houses, and are always going to want to sell them. We have a few tips to help you get started:

Learn More About Real Estate

Real estate investment success doesn’t require a lot of special hard skills and knowledge. Sales skills, confidence and being a people’s person that cares about your customer's needs are the most important factors. However, you also need to figure out how the market works and be willing to go the extra mile. You need to have the confidence to do business even when you are feeling unsure about yourself.

One of the most effective ways to find out what’s going on in the market is to gain an insight into your competitors’ work. While copying and pasting is not encouraged, at the first stage of starting your own business, it might be helpful. It’s also crucial to get some advice and tips from other investors who are already in the business.  

Save Some Money

Just like when starting any type of business, you will need to have some money set aside. For real estate investment this is especially important. Being financially flexible or the owner of a property can definitely make things easier to begin with. It can help you cover your start-up expenses including renting or buying space - if you have to/or want to get one - and save some money on the initial expenses as well as the operational costs of a business. Planning for these in advance are fundamental steps to success.

If you raise enough money, your business will be financially secure, and the chance of failure or going broke is much smaller. You can go ahead and make your first purchase without too much risk. After you buy a few houses, you will begin to learn how it’s done and eventually master the game.

Have a Plan

Every real estate investor has a plan in place. In fact, one of the most important characteristics of a real estate investor is the ability to make careful moves and have good timing. This is essentially what sets them apart, because it tells them how to invest in real estate and when it is the right time to do so.

Make sure that you establish some long and short-term goals that can help you maintain your focus and anticipate any setbacks along the way. This way you can easily keep in track of your progress – how much you are willing to spend and when. Each goal should be measurable and you should attach a deadline to it to ensure that you are moving forward. This may have to do with the number of properties you are planning to sell and how much money you can expect to earn and spend.

Consider All-Cash Buying

If you want your business to withstand any economic situation, you have to try all-cash buying. Once you start buying and selling property you can become an all-cash buyer, which is another form of real estate investment. All-cash buying certainly has its benefits. Apart from closing deals quickly, it also means that you get to avoid all of the hassle and paperwork that comes with it. Also, you don’t have to spend valuable time - or money - making useless photocopies and other documents that you are only going to look at once.

All cash buying is a win-win situation. Both cash buyers and property sellers get more out of this as opposed to buying and selling property the traditional way. House sellers, for example, can get a fair cash price for their house fast – as quickly as 48 hours. Not only can they sell a house fast, but they can do it no matter the condition of the house and often get a discount for it. So if it needs any repairs or cleaning, it doesn’t make any difference to the buyer.

When you are paying cash for a house, you can be more flexible in terms of price. The seller won’t have to pay any additional fees or commissions, whereas if they had gone to a licensed real estate agent, they would. Another important disadvantage with real estate agents is that they can’t guarantee that your house will sell or when will that happen. In essence, all-cash buying helps to make business easier with no long procedures or delays involved in the process.

Get Everything Ready

If you are interested in becoming a real estate investor and getting your own business up and running, it is an easy thing to do as long as you have a clear goal in place and stay focused on it. Real estate is a networking game. That’s essentially all that it is. If you don’t know how to initiate meaningful small talk, you won’t get far in the industry or get a good reputation which is crucial in this kind of business.

So once you are ready to start the business, you will need to work on the things that can help you spread the word and get you exposure to potential clients. Here’s what you need to do:

  • Find Partners

As a real estate investor, you will need to find people who are willing to work with you and become your partners. Real estate is all about networking so the more people you know, the more chances you will have to sell/rent houses.

  • Sharpen Your Negotiating Skills

Successful real estate businessmen - whether these are called agents or investors - know how to keep their prices high. When a potential customer approaches them with a deal, they don’t shoot it down or close the doors right away. But they don't say yes to an offer immediately either. This shows that they have excellent negotiation skills. First, they collect all the data they need; make their judgements and then decide what course to take.

  • Get Your Sales Pitch Right

Every potential client has different needs and getting to know their needs is as important as selling a house. Just like marketing professionals need to get to know their target audience first before they can promote and then finally sell their product, you too need to find out what is going on behind the curtains and find out what the client really wants. Also, don’t forget to practice your sales skills and come up with a good pitch to get more people interested in what you are selling.   

Real estate investors can earn a lot of money if they work hard and are careful with their purchases. If this is the industry you picture yourself working in, you might want to consider starting your own real estate investment business. The industry may be competitive but it’s only getting more popular. Do you like the idea of becoming a real estate investor? Let us know in the comments section below…

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