Career Testing
Career Testing
Career Testing
ENTREPRENEURSHIP / DEC. 12, 2014
version 6, draft 6

How to Start Well as a Start-up

Taking those initial steps as a startup is extremely exciting, but you’ll also be forgiven for feeling a slight sense of vulnerability. After all, you are leaving behind the life of a regular employee and receiving a salary each month, not to mention that you need to think about things like premises, finance and marketing.

It’s ok, you’ll get a helping hand in the following paragraphs to make everything that bit easier to digest.

Premises

Whether you plan on selling cakes or becoming a freelance web designer, one of the first things you’ll need to think about is where you are going to work. Will you need a shop, office or can you work from home? It’s important to ensure that you have the necessary resources to work effectively and a lot of that is down to choosing the right location to work from.

If you are in need of an office, serviced offices are something well worth considering. They come fitted with all the essentials, like desk space and Internet, so you’ll have a lot less to think about once you move in. Furthermore, utilities like electricity are also included, meaning you won’t have to worry about being stung with an unexpected utility bill. If you like the idea of using a serviced office, this guide to serviced offices will provide you with a greater understanding of the potential benefits that they can present.

Finance

When it comes to starting a business, one of the most important things you need to be on top of is finance. Many businesses fail in the first few months due to poor management of their finances.

To combat this, it is recommended that you hire a good company to help you manage your business finances more effectively. You need to work out how much you can pay yourself whilst still covering your expenses and tax liability. A good firm will be able to help you with all of this and ensure that you are always working in the most tax efficient way possible.

Sales & Marketing

Another area that you’ll need to focus on is sales and marketing. You don’t need to become a guru, but by developing a few basic skills you can greatly increase the likelihood of being able to generate enough work to lighten the burden of those money worries that any start up experiences in the first few months.

The first thing on your list should be to build a website. With the Internet being the first port of call for most consumers, it is more important than ever for a business to have some form of web presence. The information that needs to be included on your website will vary according to your business, but a good tip is to look at what your competitors are doing and seeing if you can improve it. Moreover, many people worry about the expense of websites, but the reality is that there are a number of affordable agencies and web designers who can create you a site that won’t break the bank.

Once you have a website, you’ll need to think about driving traffic to it. If you have physical premises that customers visit, like a shop, make sure you display your url over the entrance and on material inside the store. Furthermore, you can utilise online channels to drive traffic to your site - one of the most popular methods is SEO. Essentially, an SEO will be able to increase your ranking within search engines for relevant search terms. As an example, if you run a bakery in Buckinghamshire, it could be potentially fruitful if your site appears first for search terms like ‘Bakers Buckinghamshire.’ Just remember that SEO is complex and if you have limited understanding of the topic it is always recommended that you speak to a professional.

Hopefully you’ll feel less vulnerable about being a start-up now that you have an understanding of the things you need to do in the initial stages. Owning a business is exciting and the world is your oyster if you continue to work hard so you shouldn’t let your feelings of vulnerability get the better of you. 

 

Image source: iStock

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