Career Testing
Career Testing
Career Testing
CAREER ADVANCEMENT / MAY. 16, 2014
version 8, draft 8

How To Take Charge Of A Successful Social Media Campaign

social media
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Most people assign either the youngest person on the staff or ask the intern to handle social media.

You may find that there’s more to the task than just sharing cool things and ideas. With the patience to learn and the application of practical tips, you can be on your way to building a solid fan base for yourself or the company you’re working for.

If you’re the person assigned to take care of social media here are some helpful tips.

The truth about researching for social media

You don’t need to know everything.

It is always better to invest 30 minutes a day, rather than 4 hours a week on research. By then you would have forgotten what you read. What you need to so is stay fresh, which only takes around 30 minutes of reading on a daily basis.

Spend a bit of time reading a few blog posts. There are a lot of great blogs out there that provide tried and tested social media tips. These tips are updated on a regular basis and meet the standards of today’s leading social media platforms. Most of these blogs also include diagrams, videos and images if you’re not into wordy articles.

Basic graphic design skills can go a long way

A lot of your social media work will include graphic design.

Why?

Because it’s been proven that posts with graphics have a higher chance of being engaged compared to plain text. If you are familiar with Photoshop you’re good to go, but if you don’t know how to use Photoshop then you should learn basic cropping, clarity adjustment and rotating skills. Relying too much on the graphic designer can slow you down.

Use social media automation tools

Instead of posting directly on your social media sites you can use third party apps. Digital automation tools are applications that you can use to schedule posts and gather analytics (crucial for running a social media campaign). It saves you time by being able to see all your social media sites on one login screen.

Learn some basic copywriting

I believe writing great social media copy is a skill that is often forgotten. But great copywriting is really important. Besides using proper grammar, you should be able to write in a tone that caters to your target market. What set of adjectives do they use? Are they fond of using shortcuts for specific words? What about common phrases?

What’s your organization’s goal?

You need to know what the goal of social media is as early as possible. Is it to drive traffic to your website? Is it to increase the number of sales? You may need to clarify this with your boss. If you are the boss, then it is important to have a step-by-step diagram of how you plan on achieving your goal.

Social media campaigns can easily take you around in circles if you’re unclear about your objectives. What seemed like 15 minutes writing a post may actually end up being an hour or more. That’s why you should know what you need to get done before engaging your audience.

Learning new things can be intimidating but learning social media is one of those things you’ll have fun learning. What you pick up you can apply for all types of businesses and even your own, should you decided to start a website.

Once you get the hang of running a social media campaign, you’ll be able to engage your target audience with ease. Good luck!

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