JOB SEARCH / JAN. 27, 2015
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How to Tap into the Hidden Jobs Market

If, like many people in these tough economic times, you’re struggling to find a job, don’t despair. There are plenty of ‘hidden’ vacancies out there that aren’t advertised; it’s just a matter of knowing where to look.

Here’s how to find that ‘hidden job market’.

1. Join industry-savvy groups

It’s really important to get your name out there and to get yourself noticed. Join industry-related associations and groups to start building up a network of contacts. A good way to kickstart this process is by offering to give a talk at one of these meetings or to write a piece for their magazine or blog.

2. Become an industry research expert

A good way of maintaining your contacts and building a reputation for being knowledgeable and a good provider of useful industry information is to email contacts within your network with links to useful and relevant articles.  

A brief note once or twice a year is all it takes to get your name associated with good information and gain you a reputation as a valuable and informed resource.

3. Talk to insiders

Chat to management members in various companies within the industry you want to work in to find out what’s happening in those areas. This will allow you to align your job search efforts in the right places and will leave you best-placed when a vacancy arises.

4. Watch the news

Make yourself aware of what’s happening in business locally by watching the TV news and listening to local radio business programs. It does no harm to contact the speakers via social media to learn more and potentially pick up news of upcoming vacancies.

5. Search company websites for vacancies

Most companies have a ‘Careers’ page on their websites. It’s well-worth perusing these regularly to see what’s available. Some businesses have an in-house referral scheme where employees are encouraged to source potential candidates for vacancies. Keep in touch with workers at your target companies via social media and ask them to refer you when a suitable position becomes available.

6. Recruiters

It’s very important to build and maintain good relationships with recruiters. An effective way to do this is by updating your CV regularly and sending them the latest version. Drop in to the recruitment agency’s offices from time to time or send an email to show that you are still actively looking for work. This helps to keep your name at the forefront of your recruitment consultant’s mind so that you’ll be the first person they think of, should any suitable vacancies arise.

7. Update your LinkedIn profile

LinkedIn is an extremely useful tool for networking and keeping your profile high. Recruiters and companies frequently use LinkedIn to see who is active in their industry, so get involved in discussions and join relevant groups to raise your profile.

8. Target your efforts

A scattergun approach to job seeking rarely works. Focus your efforts on the companies you would most like to work for. Identify the decision-makers or those responsible for the recruitment of staff and connect with them on LinkedIn. Build a relationship with them by sending useful snippets of information or articles that might be helpful to them. If they feel that you have been useful to them, you may be the first person they think of when a job vacancy arises.

In conclusion

There are plenty of good job opportunities out there if you know where to look and adopt the right approach. Match your skills and abilities to the right organization, and make plenty of useful contacts; eventually, recruiters will be seeking you out when suitable vacancies arise.

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