JOB SEARCH / FEB. 01, 2016
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The 20-20-60 Approach to Finding Your Dream Job

business woman searching online

The way people search for jobs has changed dramatically over the years. Whereas in the past you used to mail your resume directly to the employer, today you send off your online resume to the employer’s email inbox. Technological advances have certainly made it easier for jobseekers, but how effectively you use the tools that are available to you, is entirely up to you.

Let’s take LinkedIn, for example. This popular networking platform has not only made it easier for you to search for a job but also to connect with employers in a quick and effective way without having to get into your car and drive up to their office. But how can you get the most out of LinkedIn?

See Also: 10 Words That Will Get You a Job Right Now

Whether you are going to be successful as a jobseeker depends on the approach you take to your job search. Just like 6 Steps to Landing Your Next Job suggests, the most effective way to search for a job is following a multi-channel approach that works around networking, applying for jobs online and constantly promoting yourself.   

In fact, Lou Adler, CEO and Founder of The Alder Group – a consulting and training company, suggests the 20-20-60 approach to job-hunting. This method of searching for a job says that you should be spending 20 percent of your efforts searching and applying for jobs, another 20 percent connecting with or getting the attention of recruiters and the remaining 60 percent on networking.

In his article on LinkedIn, Alder pays particular attention to the very last part – networking – and comments on the effectiveness of this approach saying that:

“The best way to do this is to find people who can fully vouch for you to refer you to some of their close associates. You’ll need to meet these people, and ask them to refer you to their associates. If you do this a few times you’ll soon have about 40-50 people in your network. Once your network gets this big you’ll start hearing about job opportunities in the hidden job market.”

To help you get an idea of the 20-20-60 approach to job hunting check out this explanatory video from Idealist Careers:

The good thing about this approach is that you can apply it just using LinkedIn. That’s because LinkedIn can give you all three; easy access to job postings, direct communication with employers and last but not least, a strong network. Being able to rely wholly on LinkedIn is a rather optimistic thought, going through job boards to apply for jobs or checking out employers’ sites remains a popular choice for job candidates.

Searching for Jobs

The first 20 percent of your efforts will need to be spent online searching for jobs. This includes visiting job sites such as Indeed, Careerbuilder, SimplyHired, Monster and others that offer job listings. While you are at it, you can also register your CV on sites such as CV Library and wait for it to get matched with suitable job openings.

Getting the Employer’s Attention

As mentioned, LinkedIn can be very helpful in terms of reaching out to recruiters. Apart from allowing you to conduct your research on a specific employer, it also gives you the ability to contact them directly with the messaging system. Other options, of course, include dropping them an email or calling them up to arrange an informational interview.


Just like Adler suggests, networking is crucial for the job search. What I found interesting is that he doesn’t just talk about online networking. He says that if you want to expand your professional network, you will need to reach out and meet people in real life. A similar piece of advice comes from a B2B marketing professional Luan Wise, who says ‘don’t let social replace face-to-face conversation’ suggesting that combination of face-to-face interaction and use of social networking sites will improve your job search results by enhancing your business relationships.

See Also: 5 Secrets to Job Search Magic

If you still haven’t seen any real results from your job search or these aren’t as you have expected, perhaps you need to try out the 20-20-60 approach to advance your game.

So what’s your own job searching strategy? Let me know in the comments section below…

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