CELEBRITIES / FEB. 23, 2014
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The 5 Most Creative Hollywood Publicity Stunts

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1. 5. Shia LaBeouf’s new movie is in the bag
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Paper or plastic? The decision was an important one for Shia LaBeouf as he donned a bag to complement his smart tux, for his waltz down the red carpet, at the Berlin premiere of his latest film, Nymphomaniac. Adorned with tiny eyeholes and text that read ‘I am not famous anymore’, Shia’s peculiar headwear unsurprisingly, had the opposite effect, drawing attention from media the world over. Did it work? Apart from generating talk, it’s a little early to say whether the strange stunt will affect the film. Directed by divisive Dane Lars Von Trier (infamous for his brash, arguably misogynistic filmography and claims that he ‘understood’ Adolf Hitler), Nymphomaniac is by no means a big-money blockbuster, so the extra attention it’s earned, on account of Mr. LaBeouf, may well prove beneficial. Only time – and box office receipts – will tell.

As they say, there’s no business like show business. And in Hollywood, the only aspect of business that comes close to, making movies, is selling them. So with the industry’s peak period fast approaching, in the form of the Academy Awards, it’s time to have a look at some of the most memorable contemporary efforts, to put butts in seats and wads of cash in fists.

 

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