Social media is a great way to engage with job seekers and ultimately find a top recruit. However if not played properly, it also has its downsides, and it is important that recruiters approach social media with caution, in order to avoid making grandiose hiring mistakes.
Using social media to perform background checks
Using social media to perform background checks is one of the top errors that any recruiter can make. It can result in monumental risks, such as employment discrimination and the violation of employment and privacy laws.
Performing an internet search on an applicant can manipulate an employer’s decision based on factors such as gender, sexual preferences and religion – all of which are discriminatory and should not influence the hiring process.
Blocking social media in the workplace
With some 1 billion users on Facebook, it is no surprise that 40% of today’s ‘Generation Y’ workers (the majority of the workforce) rate access to social media above receiving a higher salary. Many job seekers reject job offers based on social media blocks in the workplace, so consider this carefully before enforcing heavy blockages.
Relying too much on social media
Although social media is an incredibly popular job searching techniques, there remain many job seekers out there who stick to traditional and established methods when looking for work. Exclusive use of social media in your employee search can also lead to employee law and discrimination problems. Bear in mind that only a minority of Asian and Hispanic job seekers (3% and 12% respectively) use social media to find work. So, in sticking exclusively to social media, you will be eliminating an entire group of job seekers from your search.
Ignoring job seekers on social media
Social media is all about engaging with others, therefore when receiving applications from job seekers, always endeavor to respond within 24 to 48 hours. The purpose of using social media platforms is to provide a holistic environment for job seekers to engage and ask questions.
Deleting negative threads and conversations
Social media is the ideal place to engage in discussions and debates. Therefore removing negative comments and content from visitors will be looked at in an unfavorable light. It is better to politely respond and thank the individual for their post, rather than risk being perceived by job seekers in a negative light.