Career Testing
Career Testing
Career Testing
CAREER ADVANCEMENT / JUN. 18, 2014
version 9, draft 9

The Difference Between the Field of Art and Marketing

Once, I heard a renowned sales manager saying, “Everything you do socially is an art of salesmanship”. It was not before I joined the industry of art and design as a jewelry designer that I knew the true meaning of this proverb. As an artist, I was more into revealing my own perceptions through the creations that I thought were good to go for the business, but I was wrong. There is a difference between your conscience as an artist and your conscience s a business man. You can be fully satisfied by the beauty of your art, music and design, but as a business man, you also have to sell your creation to gain profit. If the creation is not sold, you cannot proclaim your profile of a successful artist. This is the situation, when you may feel down, or in worse cases even consider giving up your passion.

A good artist is not one who has only a good creative mind but one who also has a good understanding of marketing skills. The career of an artist has taught me many things that helped me to build a balance between my mind of an artist and the skills of a good marketer. The same can go with any field of art where your job profile requires you to create and sell.

Check the basics

Every design, music composition or artwork that you build for your presentation will not be exactly the same when contoured into a form of product, so remember the basic requirements of your respective field of art. The intricate creations with your full endeavor to make it more unique or exclusive may have a wonderful presentation in its initial stage, but when you process it as a form of product you may face a lot of problems. The product's unique features can become totally obscure, absurd and may even seem outdated for the targeted customers. So, just try with the basics of the field that can instantly cover the demand of the market without playing too many risks with your creations.

Focus more on what your customers like rather than what you like

This is one mistake most of the artists make when they come out in the competitive marketplace. The designs, compositions and creations may seem extravagantly beautiful for you, but again, it may not be liked by most of the customers. So, know your customer’s perceptions about your respective field of art. Do the market research and check on the products of your field that have the highest sales. Know what the customers are lacking with the products and add the same on your creation to fulfill your customers demand.

Follow the trend, but respect the tradition

This is one thumb rule that works out to be a USP (Unique Selling Point) in every art and creation business. Unlike technical industry art industry follows the traditions that reveal the identity of a country, tribe and history. So, just be sure that you do not apply the fusion theory to an extent that it loses its traditional identity. Understand the trend, and mark your categories distinctively to meet the requirement of the customers following the current trend, fashion and style. You just need to follow the trend of the current generation and match it with their taste and likeness of traditional concept that may still be on demand.

Cost price, selling price, affordability and your profit

These are the four things every artist skips while creating any art, music or design. You should well remember that to be a professional artist of any field, you should never compromise with the cost price and selling price of a product. If the customers find your products too costly to afford, your creations would never sell. So, be a cost effective artist cum businessman and deliver designer products/compositions to your customers that they will feel ‘worth’ the purchase.

Get your feedback in articles and figures

People love artists and their work, and they always share their compliments that are rather artistic or emotional. If you want to keep a balance between your artistic profile and professionalism, then you should not just rely on compliments, but rather measure it with figures and articles. Check the candid feedbacks of your customers for every design and it will surely let you know the trend that may be ruling the marketplace. Market surveys, product reviews and business rankings can be of great help to measure the feedback of your customers.

Create a platform for the your customers where they can candidly share their feedback, some examples include review websites, customer service departments, emails and contact forms, social networking polls and your on-site feedback register; this will ultimately help you to keep on top of your sales and customer trends. With all these reports you can check on the best categories of your products that have the highest rate of sales in the market. This figure will help you to analyze the trend of the market.  Your prompt and efficient response on your customers’ feedback is the most important part you play in encouraging your customers to leave their candid feedback for your every product.

Experience matters a lot, so in the end it completely depends upon many innovative ideas you learn on the way to become a professional artist. It is all about maintaining your creative mind and giving it a commercial approach together in a way that will turn you into a professional artist, musician or a designer.

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