Career Testing
Career Testing
Career Testing
SOCIAL MEDIA / AUG. 21, 2013
version 2, draft 2

The Importance of Social Media in Finding an Employee

More and more employers are making use of job seekers’ tweets and Facebook profiles to whittle down the masses of applications that they receive. Other sites, including LinkedIn and Google+, are also helping recruiters to get one step closer to top candidates.

Why Social Media?

A growing number of recruiters are using social media during the hiring process and it is important that you acknowledge the importance of doing the same if you wish to locate top candidates for your available positions.

Whether you are a large scale professional recruiter or an HR professional managing a small organization, it is still important to acknowledge the effectiveness of social media as a recruitment tool. Newspapers, industry magazines and physical recruitment agencies are no longer a necessity in attracting top talent. The fast paced, digital age has dramatically changed the way that recruiters search for top candidates, and job seekers apply for positions.

How to use social media when recruiting

Many recruiters are using sites such as Facebook, LinkedIn and Twitter to assess the spelling and grammar capabilities of potential candidates. A recent survey revealed that 92% of employers are using or planning to use social networks for recruitment purposes, whilst 56% of HR professionals use social networking websites to seek out potential candidates.

On the other side of the coin, a staggering 14.4 million people used social media in their quest for employment. As a recruiter it is essential that such figures are not ignored as you could be missing out on a large pool of qualified job seekers.

Many major corporations are using such sites to recruit both active and passive candidates in a personal yet professional manner. According to experts, one of the best ways to use social media when recruiting is to post jobs on Twitter, Facebook and LinkedIn.

Such sites offer job posting services free of charge, and the ability to reach out to potentially thousands of job seekers. With millions of job seekers using social media, whether from their laptops or mobile devices, the process has been significantly streamlined.

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