UNEMPLOYMENT / DEC. 12, 2014
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The More LinkedIn Connections a City Has, The More Employment Grows

Networking is more beneficial to your career than you may have originally thought. 

According to a study by researcher and President Michael Mandel of South Mountain Economics, a large LinkedIn presence in a certain city or metropolitan region creates more job growth and professional opportunities. 

Being linked to someone already in the business is the key to obtaining the job of your dreams, and cities that heavily rely on online networking will always have more career prospects than those who don’t, the study finds.

Meaning, LinkedIn’s “increasing connectedness has the potential to improve the functioning of the labor market.”

From 2010 to 2014, the average employment rate for cities with the most professional connections increased by 8.2 percent. Some of the more disconnected towns only saw their number grow by 3.5 percent.

This was determined by evaluating data pulled from users on the business-oriented social networking service.

Mandel investigated information retrieved from LinkedIn members located in over 250 cities in the United States.

He took their data and created an “index of connectedness,” which assesses users in a certain metropolitan area and analyzes the number of LinkedIn connections they have within that specific region.

Mandel discovered that index numbers were concurrent with job rates reported by the U.S. Bureau of Labor Statistics (BLS).

This finding could be a major breakthrough for the nation’s existing unemployment numbers.

The Untied States unemployment rate for the younger generation of 16 to 24 is currently 14 percent.  

The study adds that if LinkedIn connections continue to develop in the country as a whole, then it could ultimately close this gap—which has a 5.4 million “job gap.”

In order for this to be reduced to at least 33 percent, anywhere up to 1.8 million employees would have to be added to the job market.  

Therefore, this study proves that there is great potential in improving the economy’s failing employment numbers with the help of LinkedIn:

“Based on the correlation between connectivity and job growth, the study’s authors say enhanced connections could have a major impact on the country’s “jobs gap.” This is the gap that must be filled to return the economy to its pre-recession employment levels while absorbing new entrants into the job market.”

Now that this new information is out there, it’s time to stand out from the competition.

If you’re in search for a job in your area and using LinkedIn as your main source, then here are a few tips that can lead you on the right track:

1. Write a Great Career Summary

Write a short, sweet description (no more than 300 words) of your achievements and qualifications. Use keywords or phrases that will indicate what you specialize in or the particular career field that interests you the most. Make sure you mention what profession you’re looking to pursue. 

2. Thoroughly List Your Skills and Experience

This is your chance to write out a detailed resume. In the “Experience” section, include a thorough description of your previous jobs. Also, add in links or files to showcase some of your projects associated with each career experience. In the “Skills” section, add in some of your best proficiencies you have learned over time.

3. Get Recommendations

Add in a recommendation letter or two to your profile. Ask some of your old college or career colleagues to be references for you. The more people you have vouching on your behalf, the more credibility you will have with an employer.

4. Connect!

Add people who are closely related to the field, company, or organisation you’re looking to work for some day. Initiate interesting conversations with them to let them know you’re interested in getting to know them on a professional level. This can be a great way to secure a long-lasting online connection. 

Whether or not your city is listed as a top contender, LinkedIn is a great way to enhance your job search and career connectivity. So, make sure you take full advantage of it’s online career tools.

Image Source: Forbes

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