By setting up a professional recruiter Twitter account, you can tweet your latest job vacancies to your followers! Although you are restricted to tweeting no more than 140 characters in length, you can include a link to the full job description within the tweet, which means that you can advertise the job with a catchy title on Twitter and then redirect interested individuals to your recruitment site for more information. Through the technical feature of ‘retweeting’ you can get your job post seen by a vast target audience when your own followers ‘retweet’ your job post.
With Facebook, you can update your status with the latest jobs you are recruiting for, and unlike Twitter, you are not restricted by the number of characters you can include in each post. You can also include links to the full job description. With Twitter, the news feed is very fast flowing and as such, your post may be missed by many individuals who could potentially be interested in the job. Facebook on the other hand is a more slow moving network by which your new status update will likely the viewed by every one of your Facebook friends.
An even more unconventional approach to posting a job is through the medium of YouTube. A job post on this site would still be free of charge, but it would have to be in video format rather than written format like Facebook and Twitter. This is not necessarily a bad thing; nor should it be ‘inconvenient’. You should take advantage of the fact that you can upload a job post video and use it to your full benefit. Be unique and creative to stand out from the crowd and capture the best candidates. It is also a great way to further your company branding. You can then include your YouTube video link in your Facebook, LinkedIn, and Twitter updates.
Probably the most popular of all 4 mediums mentioned is LinkedIn. It is renowned worldwide as a professional networking site for individuals to further their careers, meet likeminded individuals and network to promote their services. Whilst there is a job posting option on LinkedIn (this is a paid for service) you can simply create a recruiter account, add as many appropriately skilled professionals as possible, and then update your status with the latest job vacancies you have that may interest them.
With the growing trend of social media and networking sites, recruitment has become easier, cheaper and more accessible than ever before. Recruiters not only have 24/7 access to sourcing candidates, but through the means of social networking, employers can approach individuals who may not necessarily have applied for a job, but who would be ideally suited; thus making headhunting far more reachable for recruiters.
One of the main drawbacks of traditional recruiting is the cost involved in posting jobs, sourcing candidates and holding interviews. All of these issues can be addressed through the strategic use of social media, in particular posting jobs.
How to post jobs free of charge
Twitter, Facebook, YouTube and even LinkedIn permit job postings free of charge. Whilst the structure of the job post will likely have to differ from the traditional format, the advertising of the vacancy itself will remain the same and will cost next to nothing!