Kavita Shukla never believed that a childhood science experiment would lead to something big enough and impactful. On a trip to India at the tender age of 12, she drank tap water by accident and she had a cup of homebrewed spiced tea that her grandmother gave her to prevent illness. When she returned back to her home, in the U.S., she started experimenting with kitchen spices in jars of pond water and then applying them to produce. She then developed a paper blend, using edible organic spices, that keeps produce fresh two or four times longer by preventing bacteria and fungi from growing.
Shukla was working on her product throughout high school and college, and has even spent money to patent her product which she called FreshPaper. In 2010, she founded Fenugreen to help make the food system more sustainable and accessible.
Interestingly, since she could not find funding to attain her dream of getting FreshPaper to the developing world, she decided to try bootstrapping a local for-profit. Shukla and her co-founder then registered as vendors at the farmers’ market and from there the product went global in more than 35 countries.
Shukla’s potential as an investor-entrepreneur was recognised by a range of many international bodies such as the Swiss Consulate, the French Ministry of Foreign Affairs, the Davidson Institute, and more. Shukla has inspired the world with the power of this simple innovation at TEDxManhattan, the Global Entrepreneurship Congress, and the Harvard Social Enterprise Conference.
In this video, the social entrepreneur talks about the key milestones in her life that paved the way for a world-changing idea. Watch Kavita Shukla explain how she tapped into the power of putting innovation right in the hands of the end user.