NETWORKING / MAR. 09, 2015
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Three Word Social Networking: Natter

Would you like a natter? Or more specifically, would you use natter, the nano social networking platform that has taken the UK by storm? Launched towards the end of last year, an astonishing 46 percent of Britons already use natter, compared with just over one in 10 percent of Americans and five percent of Canadians. Britons, ever fond of brevity and not just as a form of wit, have perhaps found their natural home with this three word social networking platform. Read on for more information about the platform, which is still in beta..

What does natter Offer?

Nano Social networking is described as “three word communication” and is an online social media and networking platform. Messages communicated are called “natters” and registered users can read and have natters. Where Facebook users can ‘like’ posts and updates, natter devotees offer ‘kudos’ to natters they like. natter’s concept and the product was developed by tech start-up Natter.com, based in Bath UK. natter facilitates “short and snappy” exchanges between friends, offering what founder Neil Stanley describes as a “new social experience” natter is available as both an Android app and an iOS app.

Who uses natter?

According to Stanley, natter’s users fall into three distinct groupings. Those keen to offer highly reflective, “thought provoking” three word sentences or phrases, perhaps shrouded in mystery; those who want to offer a straight forward exchange, for example, “in the park” or who are just checking in with friends; and those looking for the “challenge and fun” that comes from communicating opinions, thoughts or views using only three words.

Will natter Catch on Elsewhere?

natter’s poll of  3,000 social media fans revealed that Britons are among the most prolific of three word social networking; therefore, Nano would appear to have a strong future here in the UK. natter founder Neil Stanley commented that: “ Orson Wells compared us to our American cousins by saying we are ‘two nations divided by a common language.’ natter’s meteoric rise shows that in today’s digital age, three words are all it takes.”

Most of us will use at least one form of social media to communicate with colleagues, clients, friends and family. However, according to social media founder Philip Calvert, users are continuing to research new and innovative ways to communicate; to that end, natter is likely to take off elsewhere. However, take-up is likely to be less than in the UK. The same poll found that American natter app usage is dominated by iOS with over half of users logging into Apple’s mobile operating system compared with just a third of Britons. Android usage is dominated by Britons with nearly three-quarters of the population logging on to Google’s operating system compared with just under 5 percent of Americans.

natter urges users to “nanoblog” their lives and connect with friends in just three words. With comments such as “natter is fantastic!” its had a good start. But as an aside, the choice of name is curious, if not ironic:  a ‘good old natter’ normally comprises more than three words.

See also:The Evolution of PR: What’s on the Horizon for 2015?

Have you used natter? “Tell me more” is my natter to you today. Did you find it addictive, or frustrating? Will it be the ‘next big thing’, in your view?

 

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