Buffer is your one-stop shop for all things related to social media. Manage all your accounts - Facebook, Twitter, Google+ Page, LinkedIn, App.net - from one dashboard. Post immediately, or set a schedule of posts. Check basic analytics. Content is king, and Buffer makes it easy to keep yours fresh and updated.
Sharing many of the same features and basic function with Buffer, Hootsuite allows you to manage your social media accounts in one convenient place. All the main platforms - Facebook, Twitter, Google+ Page, LinkedIn - are covered, as well as your Wordpress website and a number of others. A bit more feature rich than Buffer (but with a less sophisticated scheduling feature), Hootsuite costs $9.99/month for its Pro account, with a number of additional optional upgrades.
What we say that hasn’t already been said a million times before? Facebook is THE social media platform, with over one billion active users. Quite frankly, you can’t afford to ignore that. Set up a company page, reach out to customers new, old, and potential, and engage with your audience on a regular basis.
If you have a website or blog for your company (and you should...you do, right?), you’re probably using Wordpress already. It’s the undisputed champion of online content management. The mobile app allows you to post new content, respond to comments (which you absolutely must do), and track views.
A social media platform with a professional twist. It’s Facebook for the business world. Connect, follow, respond, and post to your profile. Find industry influencers. Introduce your company to the world, using search-friendly terms, and people in need of your product or service can easily find you.
Twitter is perhaps the best way to engage with your customers and fans in the simplest and most straightforward way. You’re limited to 140 characters, but you’ll be surprised how much you can say with that amount. Use hashtags to join the conversations already happening. Announce contests and promotions. Share useful content with shortened URLs. Connect and engage with hundreds of millions of people.
Email is still a fantastic way to reach out to customers past, present, and future. An email opt-in should be front and centre on your website/blog, and how you use that list can help determine your success. Mailchimp allows you to manage those lists, send professional-quality email letters, and track your results. Over ten BILLION emails are sent via Mailchimp each month. Don’t miss out.
Zerys helps you plan your content marketing strategy. The research is clear on this: new and frequently updated material is crucial. Zerys connects you with writers and content creators. Use it to brainstorm ideas, plan your content calendar, and find the talent to get it done. Post jobs and budget, and find quality writers. Post finished work to your content management system with the touch of a button from within the app itself.
Using either of these apps, you can track visits, clicks, location, language, and bounce rates for your website and blog. How many people are visiting? From where? What pages are popular? Which aren’t? How much time are people spending on the site? Analytics provide the raw data that should focus and guide your content strategy.
Nimble, as they like to say, is contact management reimagined. Track contact history, take action, send messages, automate field entry, set reminders, and highlight or identify shared contacts.
As the saying goes, there’s an app for that, and marketing is no different. There are hundreds of useful apps out there - for both Android and iOS - for virtually every aspect of marketing strategy, implementation, and execution. A good marketer needs to utilize every advantage available to them. Content marketing. Inbound marketing. Email lists. Subscriptions. Social media. And having it all available while on the go, on the road, at home, or in the office gives a definite boost.
Most of these apps are available for both Android and iOS devices. A quick visit to their website via the included link will show you all the available options, and if you’re not using at least these ten as part of your marketing tool belt, you need to rectify that immediately, as your competitors most certainly are. Don’t give them that advantage over you and your company.
Marketing is about getting your message out there. Exposure. Making connections. Spreading your brand far and wide. Creating and nurturing positive customer relationships. These apps make it easy to do.