Whether you’re applying for a new job or you have your own business and you’re out there looking for new clients, there’s something of a formula for getting people to want you. It involves selling yourself through the things you say, but it also involves certain unspoken things too. If you’re in need of help in selling yourself and being desired in business, here are some things to do that can help.
1. Know your audience
Whatever tactics you end up using to sell yourself and be desired, you need to start by understanding who you’re targeting. If you’re going to a job interview, you need to research the company, its products and the type of people company leaders have hired in the past. If you’re marketing yourself in your own business, you need to have done enough market research to understand your target audience and their spending habits -- not to mention finding out something about the particular client with whom you’ll be meeting. Don’t skip this step, or you may be making all the wrong moves in the steps to follow.
2. Dress to impress
The secrets of success often lie in non-verbal cues, including the way you dress. Whether it’s for a job interview or a new client meeting, pay attention to the clothing you wear, and how you wear it. Think about the situation you’re entering and the most appropriate clothing for that situation. Since you’ve done your research, you’ll know whether a business suit or more casual attire will be appropriate for that particular situation. Then take the time to iron your clothing. Have it tailored to make it fit better.
3. Keep grooming in mind too
First impressions go beyond your clothing too -- so don’t overlook the importance of your grooming habits. If you insist on a beard, keep it trimmed. If you wear cologne or perfume, don’t overdo it; one squirt is enough. Keep your hair neat and your shoes shined. You’re trying to sell yourself and your skills here, so you don’t want anything to be out of place and to draw a person’s attention away from the important stuff: namely, you and your abilities.
4. Be flawless during the first few minutes
First impressions matter so much that you really need to nail it during those first few minutes. Don’t be late. Don’t provide excuses about why something went amiss with your arrival. Shake hands, make eye contact, and don’t fidget. Exude confidence. Ideally, you’ll continue this throughout the entire meeting, but it’s especially important at the very beginning.
5. Let the interviewer set the tone -- and then follow it
You may have a lot to say and may be ready to impress -- but you need to let the other person set the tone for the meeting or interview. You want that person to desire you and to admire you -- and for that, you need to model yourself after the person that interviewer admires most: himself. If you’re working with a prospective client, you’ll naturally want to have a program or an objective set for the first meeting, but still, you can take some time to listen and to understand that person’s vibe before you proceed.
6. Ease the person's pain
The research you did into the company or the client will come in handy here also. Your objective is to make yourself desirable to that client or interviewer, and the way to do that is to make yourself indispensable. Find out what he needs, and then come up with some ideas for how you’ll make that happen. If you’re working with a prospective real estate buyer, for example, come to the meeting with a few ideas of how you’ll help him find financing. If you’re interviewing for a sales job, come with innovative ideas for increasing sales. At the same time, don’t give away so much that the person has all the answers after your meeting; leave him with just enough so he wants more.
7. Discuss past successes
Prepare for the interview or meeting by not just showing that you understand the person’s pain and that you can help solve it -- but that you’ve also helped other people solve similar issues. People like to hear that you have experience with situations similar to theirs. When it comes up, be as specific as possible, talking about the increases in sales you’ve achieved, for example, or the speed at which you found financing for another real estate client.
8. Have a clear mission
You’ll leave people wanting more of you if you clearly share who you area, what you do and where you see yourself going in life, suggests Vivian Giang of Business Insider. Having clear goals or a strong mission in life is a desirable trait, showing that you’re an ambitious go-getter.
9. Be prepared to walk away
Sometimes, turning the tables on the client or the interviewee can be a strategic way to sell yourself and be desired. During the interview or meeting, it’s important to find out as much as you can about the job and the employer or the client to be sure that they’re a good fit for you and your mission. If they’re not, you may need to share that with the interviewee or prospective client. In some cases, this can motivate that person to seek you out even more -- and may win you more money or better perks. Of course, you still have to decide whether it’s a good fit based on the new terms...
10. Don't wait for the callback
There’s something to be said for walking away, but on the flip side, you should also know when it’s time to push your case a bit more. Some employers or clients won’t be convinced that you’re the right person for the job until you pursue them and take another crack at making your case. After a job interview, for example, don’t wait for the employer to call you. Write her a note and thank her for the opportunity, and then include a few more points about your candidacy that you might have forgotten. Employers and clients want to be wanted too!
See Also: 14 Steps to Finding Your Ideal Job
Selling yourself for a new job or for new clients can sometimes be a matter of finding the people with whom you have a good rapport. But it’s also a matter of playing your cards carefully, and of taking some important steps before, during and after the initial meeting.
How many of the steps above do you use when job hunting or meeting with clients?