About 50% of people will never access social media from a computer or laptop. They will access it exclusively from a mobile device. This is a telling statistic because it means you probably fall into this group, to some extent. Managing your social media channels on the go has never been easier, though. There are so many social media apps on offer for mobile users.
In this article, we’re going to go through five of them:
Hootsuite allows you to see all your social channels in one place. You can have different tabs for specific channels and tabs for monitoring certain hashtags. The benefit is Hootsuite lets you look at everything in one place. Advanced filtering options can help you to filter through all the noise you get from Twitter and Facebook, enabling you to pinpoint the people and the posts that matter.
Furthermore, the scheduling part of the app lets you be active on social media forever without actually being there. You can schedule content for multiple channels days in advance, which saves a huge amount of time. And you can do all this from absolutely anywhere!
As you can probably tell, TweetBot is a mobile app designed specifically for Twitter. We know that Twitter is one of the most important social media networks in the world. Pick up TweetBot and you can filter certain tweets from wherever you like. For example, if you want to find all the retweets you’ve received, you can filter your feed specifically for them.
In short, TweetBot lets you filter through all the usual Twitter noise in order to respond to real people who deserve a human response.
Not all mobile social media apps have to be dedicated to social media specifically. Evernote is an extremely potent tool because you can sync it with all major mobile devices and save information for use on social media.
Some great functions for Evernote include:
- Saving hashtags for use.
- Keeping notes for blog ideas.
- Writing down social media post ideas.
- Logging your daily social media schedule.
- Save travel documents.
- Take photographs of things you see in the real world and save them for use on social media later on.
You can also download an add-on to allow you to use your own handwriting to write notes down. This increases recording speed and lets you quickly log a piece of data whenever inspiration happens to strike.
#4 Pages Manager
When it comes to Facebook, we know that everyone has to have some presence on it. One way of making sure you cover all the bases is to use Pages Manager. This is Facebook’s own app. With it, you can:
- Schedule posts, photos, links, and short videos on the go.
- Use the app to get information about fan growth and engagement.
- Target boosted posts based on gender, interest, location, and age.
What a lot of marketers forget about is the need to design graphics for both conventional social media platforms like Facebook and Twitter, as well as dedicated image-based platforms like Pinterest and Instagram.
If you lack design skills, WordSwag can allow you to create exciting and beautiful graphics within a matter of minutes. The image quality is on the same level as a professional graphic designer, which is why it’s quickly grown in prominence.
Whilst it does have some drawbacks, and you’ll never have the sheer range of customisation options as a professional graphic designer, it’s a great way of adding a new flavour to your social media feeds. And the best part about it is you can use this app whilst on the bus home from work.
As can be seen from the apps listed above even if you only ever use your smartphone to access your social media accounts, it is perfectly possible for you to have an effective social media marketing campaign.