LEADERSHIP / OCT. 01, 2014
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Top 5 Steps to Communicating Your Value to Employers

Although the job market is opening up, it remains very competitive. In order to separate yourself from the pack and become an employer magnet, you need to remain loyal to your personal brand and communicate what makes you valuable as a member of the workforce. It doing so, it is imperative to sell your personal value to prospective employers, offering unique solutions to their problems and needs.

1. Establish what your employer needs

The first step involves proactively researching and probing to find potential imbalances and needs of your preferred employer. Try to understand who your employer is, what they do, what problems do they face and will want to be solved? What improvements do they want in their organisation and their service? Use the Internet and explore business pages to discover important projects and developments currently taking place and stay updated about future plans too.

2. Review your skills and strategise how to use them

The next step requires you to conduct a personal audit on yourself so that you understand your key skills, which match the attributes that are needed to solve your preferred employer’s problems. Devise a plan and find out how to match your identified strengths with the demands of the prospective employer. Make sure to be ready to provide specifics including statistics and descriptions about past accomplishments to go with it.  

In order to ensure you are ahead of competition, establish who your competitors (other jobseekers) are likely to be, and identify how your service will add more value to the employer than other competing jobseekers. Show them how you will help them accomplish their next “Big initiative”. This will help the employer understand why they should consider you over your competition.

3. Create a branding statement

This is one of the most crucial steps in communicating your value to your prospective employer. Remember that your purpose is to help hiring managers perceive the benefits of your product and how they can bring value to their company. Try to convey an authentic and realistic image of your value and avoid bragging.

Using the SOAR technique (Strengths, Opportunities, Aspirations and Results) will help you align values and passion with opportunities in your favoured industry. This strategic planning framework will help you build your branding message that will communicate to hiring managers what makes you valuable as a member of the workforce. If your skills do not parallel with what employers need, consult a mentor or career advocate to help you boost your personal brand in the right way.

4. Use Storytelling

Think of the process of communicating your personal value to an employer as telling a brief story with a beginning, middle and end. Therefore, start with outlining the problem, your part in the solution and the outstanding outcome. Using a storytelling approach will help you minimise jargon and showcase your ability to communicate complex subjects to any audience.

5. Revamp your resume

Fine-tuning your resume is another way to successfully display your value to employers. Start with turning your potentially tired objective statement into a value outline. In doing so, collect your strongest points, use current terminology combined with traditional skills that employer’s value to set forth your career aspirations to the hiring manager.

On top of this, as the screening process is becoming increasingly automated, use relevant keywords that would highlight your unique value to the employer.  Typical examples can include phrases such as global awareness, business intelligence, offshore consulting.

Last but not least, streamline your resume by using bullet points to underline key skills and experiences that provide the details to back up your value and personal brand. Make sure that the keywords, skills and accomplishments are in line with the value outlined in your initial summary.

To sum up, effectively communicating your personal value to a perspective employer; requires you to act tactfully, researching at first your prospective employer’s needs as well as potential problems, figuring out how your skill set can solve these problems. Then, you have to come up with a good value proposition and demonstrate how your service and overall contribution to the company will bring an outstanding value that your competitors can’t offer. 

 

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