Creating a well designed site is only half of the challenge when trying to build a vibrant digital community. The other half of the challenge is creating unique content that will keep people coming back for more. There are numerous ways to go about creating unique, informative, and engaging content. However, by the same token there are nearly limitless ways you can drive readers away, and cause your site’s popularity and ranking to plummet. Here are five of the most common issues that content creators need to be on the lookout when handling their site.
#1 Overly Promotional
No one likes to read advertisements. If you place something up that says, “One hundred reasons why you should buy my product,” then you will fail. Instead, create unique content that encourages people to read your articles. Write about real problems your product or service can solve, and how to use them to solve it.
For instance, describe a situation where your product helped keep someone from being late to work, or missing time with their children. Anything that promotes a connection between the product and the reader is effective.
#2 Poorly Written
The Moon is a Harsh Mistress is famous because it is one of the few pieces of literature that succeeded in ignoring the rules of spelling and grammar. Your website is not an award winning classic, have someone edit your text before it goes live. It is amazing how a single error can destroy any engagement your readers may have with you or your company.
Have an editor go over your document before you upload it. This is the only way to fully protect yourself against inadvertent accidents.
#3 Keyword Stuffed
Trying to fit several keywords into every paragraph is not only reckless, it also leads to content that is hard to understand. Remember – the purpose of your site is to increase reader engagement. An engaged reader is more apt to use your products or services. By giving them a headache, the only thing you are doing is driving them to a competitor.
Using some keywords and key phrases is good practice, but don’t allow them to drag down the quality of the document. If in doubt, have someone else read it. If they don’t like it because of the wording, correct it before uploading.
If you spotted the same article on two different websites, the first thing you would do is stop going to both. One or the other is stealing content, and that is a reputation buster. The same thing applies to other readers and your own site. Use a tool like Copyscape to keep your site fresh with unique content. It only costs five cents to check an article, and it will even show you what parts are bad!
Make a point to check every document. After a while, it will become second nature to you and just another item to discount as a business expense for the following year.
#5 Too Brief
There is a fine line between having just enough content, and not providing an adequate number of details to help your reader understand what you are talking about. The best way to handle this is to have at least one other person read the article. If they have any questions, then it is too brief.
Remember, the goal is to provide informative and engaging content. If the reader is not able to fully appreciate the text in one sitting, then some alterations must be made to the text. It is vital that you have the document ready before you upload it – otherwise you will lose readers.