ENTREPRENEURSHIP / MAY. 18, 2015
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Top Tips for Starting an Ecommerce Business

With the economy how it is, many people are learning that it pays to market the skills they have. While it is not always easy, there are ways to making starting an Ecommerce business a little easier. The first step to realize when creating a business online is that it is not as simple as putting a site up and having people make purchases. You need to make sure you have the ability to fulfil the orders and get the products to the consumers. Here are a few other tips to help promote success.

Define Your Niche

The most important aspect to creating an Ecommerce business is to define your niche. If you are interested in technology, you will want to determine what your specialty will be. The market is huge and while you will want to have your hand in many areas, it will be more profitable for you if people know that they can come to you for very specific things. Instead of providing items for all operating systems, select a specific one. You can even define your niche from there by saying you sell phones and tablets for the specific operating system, but you also carry parts and accessories. If you know how to repair the phones, put that in there as well. Your customers will now know that they can depend on you for expert information on that area of technology, and come to you when they need support.

Create Your Store

Making sure you have a high quality platform for your Ecommerce site is crucial. You don’t want to be creating a store and changing platforms regularly just to keep up with your growth. Sites like PrestaShop will make sure you can build your site without having to worry about the fine details. Find one you like and stick with it, but to do that you need to research first. When you put the time into the site, you will find running an Ecommerce site is very profitable.

Test the Market

Before you throw a lot of money into something, test the market to see how saturated it is. In addition, when you test your idea and product, you will see if people care about it enough to spend money on you. The best way to test the market prior to investing is to create a site and blog. Bring readers in and talk about your passion. You will see results within a few weeks to show you what people are interested in, especially if you use affiliate links to companies already working. The biggest bonus you will get from writing a blog first is the ability to build relationships with companies who will be your suppliers, as well as show you are an expert in the area. 

Know Your Suppliers

Regardless of if you are selling something someone else manufactures or you are selling something that you have built, you will need to know who supplies you with the goods. You want high-quality products so the items you make remain high quality, and you want to make sure that there will be no shipping problems if you are working with a third party. If you work with companies based in Asia, you are likely to run into complications. It is very difficult to control the quality of your product when shopping in bulk, so make sure you always work with a company that has a great customer service and you trust.

Let SEO Work for You

Finally, when you are building a blog, SEO is not very important. However, SEO is very important when it comes to websites and Ecommerce sites. It is very important that you understand how SEO works and hire help if necessary. SEO is Google’s baby and when they update, you need to be ready. Make sure your content is able to be linked and get active in social media, forums, and on your blog. Determine the keywords that work for you and let them draw readers and shoppers to your site.

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