Branding is no longer confined to well-known corporations and their products or logos and color-mosaic websites since it’s today a subject that can get personal. Personal branding is about how you carry yourself around and use your interpersonal skills. It also touches on what your colleagues and clients think about your professionalism, making it necessary to know how to update your personal brand the minute you change careers.
Get Innovative with your Name
Follow in Nicole Thomas’ footsteps and change your name by rearranging it to separate your current identity from the previous one. Take cue that Nicole was a successful massage therapist, so when she became FedEx’s communication specialist, people still referred to her as Nicole the therapist, a trend that stopped when she changed her name to Thomas Nicole. Make the name change more effective by adding your middle name in full or as an initial.
Lead your Narrative
Get creative and weave up a story about how your past career differs from the current one with a touch of hilarity. Tell people, for instance, that you left your career in chemical engineering to take up communication because you enjoy solving other people’s problems using the power of the media rather than laboratory gadgets. Display your excitement and conceal any cracks in your narrative by noting that you needed a career with deep satisfaction and you feel blessed to have captured it, eventually.
Change from Being an Introvert to an Extrovert
Get social. Attend parties or any other social events and talk to people about their careers to subtly push them toward asking you about yours. Grab the opportunity to sell your new personal brand as this is helpful in spreading the word around. Dish out business cards that portray your new professional identity as well, and soon everyone will be referring to you using your new identity without thinking that you ever handled another job in a totally different professional field.
Redefine your Emotional Appeal
Look inwardly with an aim of establishing how people feel about you, how they benefit from your new found career and how they describe you. Take any positive conclusion that you may draw to redefine your emotional appeal. Veer away from past emotions and instigated behaviors such as short-temper or overboard jokes that may have made you look insensitive in your former place of work. Project an image of an organized individual and go that extra mile to put a smile on others’ faces by complementing them within the social and professional circles.
Build a new list of professional contacts while keeping in touch with your colleagues and friends from your previous job. This is significant in building the confidence you require to establish your new professional identity by getting the right number of personal brand ambassadors. Bear in mind that if you’re a public figure, the media can play a vital role in establishing your new brand. Make use of a personal website and social media platforms if calling press conferences or giving out national media briefs is out of your reach.