Career Testing
Career Testing
Career Testing
CAREER DEVELOPMENT / APR. 25, 2015
version 3, draft 3

How to Use Colour to Market to Your Customers

"Mere colour, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways." - Oscar Wilde

This superb infographic from Kissmetrics highlights the importance of colour when it comes to marketing your products to your customers. Most of us base our purchasing decisions on visual cues, and colour is the most persuasive cue of all. Check out the infographic above for a number of fascinating factoids about colour, notably the following:

Key Points:

  • More than nine out of ten buyers (93pc) are influenced by visual cues.
  • Colour boosts a brand’s recognition by 80pc.
  • Specific colours are used to provoke specific responses: if you want to create a sense of urgency, use the colour red; and there’s a reason why many banks and building societies use the colour blue: studies have shown that the colour blue gives a sense of security and promotes trust in a brand.
  • Specific colours will appeal to different types of buyers, for example impulse shoppers will be attracted to red/orange (think McDonalds), the colours typically favoured by shopping malls and fast food restaurants. Shoppers on a budget will go for darker colours and more traditional buyers are attracted to pastel colours.
  • Colour is not the only element that influences online shoppers: (64pc) of shoppers did not buy products because a site was too slow.
  • Research shows that (60pc) of shoppers are more likely to buy a product if the word guaranteed is associated with it.

See Also: 5 Incredible Marketing Campaigns to Inspire Your Business

How are you incorporating colour into your website or business? Let me know in the comments box below!

 

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