WEB & TECH / JUN. 16, 2014
version 6, draft 6

How To Use Google Analytics And Increase Your Website Performance

google analytics

Are you new to website statistics and data?

Google Analytics is a powerful tool that can be used to monitor your website. It is a hub for information related to online traffic, customer behavior and website performance.

If you’ve ever worked with analytics, you know that a large part of the process deals with separating signal from noise. That’s why at first glance, people find the task of looking at numerous graphs to be overwhelming.

This article will help you extract the information you need from Google Analytics and optimize your website to its full potential.

Top 5 Google Analytics Measurement Tools

Google Analytics offers a wide range of measurement tools that can help make your website successful. These are often referred to as Key Performance Indicators or KPI. Below are the most used indicators in Google Analytics:

1. Time on Site/Page: Since many of your goals are related to your visitors reading content, you can examine how much time they are spending on your site. It’s important to review the time spent on the pages you find most crucial to your goals of building interest, capturing leads and reinforcing your qualifications.

2. Bounce Rate: Another indicator that will show whether users are actively viewing pages and continuing to interact with your site is bounce rate. The term bounce rate refers to the percentage of visits that only include one page view. A low bounce rate indicates that your visitors are viewing several pages before exiting and implies that they are interested in your content and are engaging with it in a meaningful way.

3. Visitor Loyalty: Strong visitor loyalty suggests that your content is engaging and can help strengthen your position as a trusted resource. However, a high percentage of new visitors imply that potential clients are viewing your site. In general, it’s healthy to have a mix of each visitor type.

4. Keywords: The keywords report identifies the search terms that drove users to your site from Google or other search engines. While returning visitors will probably access your site directly, new visitors may be searching for services that you provide. If you’re not seeing the results you expect, this indicator may show that you need to adjust your content to include better search terms.

5. Location: Geography-based reports and segments allow you to see where your users are located. This can be particularly important if you are targeting users from a specific area and may even influence your traditional marketing initiatives.

Setting Up Targets And Segments

Once you’ve determined which indicators will most accurately help you measure success, you should set appropriate targets for each goal. These targets may be for a day, week or month depending on your personal preference.

If you want to take it a step further, try identifying any segments that could be applied to making certain reports more valuable. For example, you could segment the landing pages report according to keywords to see which phrases are driving users to your top entrance pages.

Reviewing Your Data

There are many ways you can utilize Google Analytics to measure data. You can create reports that are automatically emailed to you on a regular basis. Additionally, you can simply log into account and review the default reports. It is important to do this on a consistent basis. You can evaluate the success of your goals by measuring your KPI for a given period and then comparing them against past performances.

To conclude, Google Analytics may seem confusing at first, but after spending time using the platform, you’ll understand why you can’t live without it. Google updates the features of their analytics tool frequently; therefore, don’t forget to read the notifications at the top of the dashboard.

How has Google Analytics helped your website? Let us know what you think.

 

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